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Forklift

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by Saatchi & Saatchi, Switzerland for Voltaren, within the category: Pharmaceutical.

Caption

Because we do things we're not built for.

Advertising Agency: Saatchi & Saatchi, Switzerland
Chief Creative Officers: John Pallant, Derek Green
Creative Director: Leon Jacobs
Copywriter: Daniel Lunn
Art Director: Daniela Nedelschi
Photographer: Carioca
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Highest Rated

Megalof's picture

Weird. Just weird. 5/10 wouldn't buy.

Megalof
Activity Score 54
Art Director
Anonymous Author's picture

Fork yes! Good campaign.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

atb2005's picture

Terrible. I don't think women in particular would respond well to these photoshop freaky images.

atb2005
Activity Score 13557
drmahammad's picture

why, i think the add that talk about women was so much creative, and it is directly to women need.!!

drmahammad
Activity Score 42
Marketing Manager at Riyadh Pharma - KSA
SoCH_TO's picture

Good Idea

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

advertising ninja's picture

insight is good but this kind of force-photoshopped execution is devaluating the concept. these ads are immature. i would look for different executions.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
Themadartist1972's picture

the line is more interesting than the visual

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Thatthang's picture

Would have been much better if the visuals related more to the line (which is quite insightful). There are much more interesting things we do that our bodies were not built for.

Thatthang
Activity Score 69
ValenG's picture

I like this one better

ValenG
Activity Score 58
createwitty's picture

this is defintely better than the woman picking up the couch one...kinda agree wid thatthang...but the message is clear nd seems effective

createwitty
Activity Score 204
Ron Burgundy's picture

this is cool,awesome way to sell muscle cream

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Nicolas 123's picture

.

Nicolas 123
Activity Score 51
Graphic Designer
Megalof's picture

Weird. Just weird. 5/10 wouldn't buy.

Megalof
Activity Score 54
Art Director
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