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Work

Campaign
Agency Network: 
Published/Aired: 
July 2013
Volkswagen Print Ad -  Work

Also From This Campaign 2

Description

Print advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Caption

You react better with more time to think.
Front Assist. Keeps you 3 seconds away from an accident.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Copywriter: Daniel Oksenberg
Art Director: Andre Nassar
Illustrator: Pict Estudio
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Gustavo Burnier, Filipe Bartholomeu, José Lopes, Isabela Crepaldi, Johana Quintana
Advertiser’s Supervisors: Artur Martins, Tiago Lara
Planners: Cintia Gonçalves, Sergio Katz
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certaintly's picture

now that i think about it more, im not sure i understand.
what's the point of the top part?

i feel like there are 2 jokes, 2 messages going on.. can someone clarify it for me?

certaintly
Activity Score 3994
shaun1800's picture

Would have thought it's pretty obvious. The first is an example of what you might say without time to think, the second is an example of what you’d with time to think.

shaun1800
Activity Score 293
Copywriter
certaintly's picture

ah ok, thx

yea, it *is* obvious. i lost sight of the product and started thinking that one generally wants a QUICKER reaction when theyre met with a tricky road situation, and started reading the ad backwards.

anyway, i revert back to my first criticism, the punchline, "me neither" is pretty boring, could be funner, wittier.
(still a lovely campaign though)

certaintly
Activity Score 3994
oxonic's picture

sometimes these kind of adverts where they try to make "a sequence out of cold shots" may result confusing when you may get more than one idea as a result (eg. http://adsoftheworld.com/media/print/maxx_disco).
However here the idea is quite clear and simple here, I'd rather say. Well done.

oxonic
Activity Score 613
Copywriter at none |

www.xavierespana.com

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