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Viamala Canyon

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by KSB/SJ, Switzerland for Volkswagen, within the category: Automotive.

Caption

The stunning sights of the Viamala canyon. Without 4Motion all-wheel-drive.

Advertising Agency: KSB/SJ, Zürich, Switzerland
Creative Director: Andreas Mädler
Art Director: Mario Moosbrugger
Copywriter: Andy Lusti
Graphic Designer: Mareike Jansen
Photographer: Christian Breitler
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kurtberengeiger's picture

Made me smile. :)

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

This is an ad for VW 4Motion.

Without a decent idea.

Guest
Guest's picture

Can someone please explain what this ad is all about? As in not the brand, but what it wants to depict??

Guest
Guest's picture

Whitout 4Motion all-whele-drive you get to take the easy rout THROUGH the mountain instead destroying the nature and going OVER the mountain.

Guest
Guest's picture

Well that's not the point the ad tells but the fact.

Guest
Guest's picture

I get the idea. But..

The 4Motion all-wheel-drive will not really get you through the Viamala gorge. It's closed. Go get there.. on foot, or with a bicycle. And besides: you'll see so much more if you go into the mountains without a noisy engine under your lazy butt!

Guest
iamcreative's picture

???????????????

iamcreative
Activity Score 262
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