Trees, 3

Agency Network: 
January 2011

Print advertisment created by DDB, Italy for Volkswagen, within the category: Automotive.

Stop making nature fight itself.
Volkswagen Commercial Vehicles with BlueMotion Technologies.
Working to protect the environment.

Advertising Agency: DDB, Milan, Italy
Creative Director: Luca Albanese
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account Director: Chiara De Simone
Account Executive: Alessia Mognon
Art Buyer: Michela Braganti
Photographer: Claudio Luparelli / Artout creative group

Comments (17)

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Sophia Lambadaridis's picture
Sophia Lambadaridis
Activity Score 64

Awesome new angle for Volkswagen!
Love the texture.

Filipello Manuela's picture
Filipello Manuela
Activity Score 235


everartz's picture
Activity Score 7613

here we go again... what on earth is this?

| everartz |

CuriousPencil's picture
Activity Score 4225

Is this from the Convoluted School of Long Sentence Copywriting? A bigger heap of greenwash I've rarely seen: those 6 words mean "Help nature", but you can't just say that? You have to guilt people in a new and cringeworthy sentence that comes with its own rousing orchestral soundtrack?

This is shallow scaremongering on a par with 'if you don't eat your vegetables a pony will die'. Ridiculous.

manumartin5's picture
Activity Score 1196

funny curiouspencil

writersblog's picture
Activity Score 553

Aptly put and painfully true.

Lazarus's picture
Activity Score 1536

So what? Can we stop making scams suck?

esteb's picture
Activity Score 673

How can i understand it's a tree without reading the title?

luispiter's picture
Activity Score 2756

i dont understand

jackmancer2017's picture
Activity Score 6992

Bit tricky to go on this route - since this is an anti-car ad in itself. Oh well, not sure if I should be seeing something in the texture. Copy is kinda weak too as pointed out above.

mr.x's picture
Activity Score 998

Wanna help the environment? Stop driving cars, period. Fail.

abake's picture
Activity Score 1262

I don't get it.
The only link I see is that Germans made camo that looked like that during WWII...

mdb1974's picture
Activity Score 411

Maybe you could do something with this for another client (not sure there is much here to begin with though), certainly not for a car maker though..

Pombooie's picture
Activity Score 407

Lol. I love the erudition soaked comments of the CuriousPencil. Sharp, crisp and laced with sarcasm. Superb! Very definitely the best things to read on the site.

manumartin5's picture
Activity Score 1196

If i don't read the copy, the visual is lame.

vagdz's picture
Activity Score 261

Kind of deja-vu, and little disconnected with the brand.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

What's the surface of S/2003 U 2 (Uranus' smallest moon) got to do with trees? Or cars? Granted, it is a lovely close-up, but it's not particularly relevant. Or am I missing something?

Write a wise saying and your name will live forever – Anonymous.