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Trees, 2

Agency Network: 
Published/Aired: 
January 2011
Description: 

Print advertisment created by DDB, Italy for Volkswagen, within the category: Automotive.

Stop making nature fight itself.
Volkswagen Commercial Vehicles with BlueMotion Technologies.
Working to protect the environment.

Advertising Agency: DDB, Milan, Italy
Creative Director: Luca Albanese
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account Director: Chiara De Simone
Account Executive: Alessia Mognon
Art Buyer: Michela Braganti
Photographer: Claudio Luparelli / Artout creative group

Comments (20)

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shortafella's picture
shortafella
Activity Score 1063

I don't get it....

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Yep, because every truck driver has an insight into tree diseases.

Billoughsby's picture
Billoughsby
Activity Score 5144

I have stood back, squinted for a while and then gazed fixedly at these ads, looking for a hidden message or an embedded 3D image. Neither one of those. Is it a map? Camouflage? Raw random patterning/work with it?

That's it.

kleenex's picture
kleenex
Activity Score 50582

I have to agree with you. What is up with this ad???

luispiter's picture
luispiter
Activity Score 2756

i dont understand...

danje's picture
danje
Activity Score 48

Of course you don't...

gioborde's picture
gioborde
Activity Score 1387

Ah, Italy once again.

GiBo

mdb1974's picture
mdb1974
Activity Score 411

It was a bad idea once. To try and make it into a series is even worse.

ElCaza89's picture
ElCaza89
Activity Score 339

i like it, but two pieces exactly the same i don't think it's very Volkswagen

rurorjuror's picture
rurorjuror
Activity Score 745

The visual lacks volume. As much as an idea.

edvertise's picture
edvertise
Activity Score 18

camouflage for war?

Howard Gossage's picture
Howard Gossage
Activity Score 6

I have no idea how VW is helping nature. This is clearly not real, and, more importantly, it's not really good.

Again, why is DDB, Milan writing their ads in English?

CommandZ's picture
CommandZ
Activity Score 2498

Molto male con la scrittura di annunci orribile.

writersblog's picture
writersblog
Activity Score 553

Stop the visual pollution, kill these adds.

writersblog's picture
writersblog
Activity Score 553

Stop the visual pollution, kill these adds.

writersblog's picture
writersblog
Activity Score 553

Stop the visual pollution, kill these adds.

writersblog's picture
writersblog
Activity Score 553

3 times? What did I do wrong?

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Think you must've been channeling the VW agency.

Billoughsby's picture
Billoughsby
Activity Score 5144

Ha ha. A bit nervous on the release is all.

That's it.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

The message is so well hidden it has achieved singularity with a camouflage pattern.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

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