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Tree

Campaign
Agency Network: 
Published/Aired: 
March 2008
Volkswagen Print Ad -  Tree

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, Israel for Volkswagen, within the category: Automotive.

Caption

Just like you, he'd rather not stand out.
Touareg. Goes without saying.

Advertising Agency: Fogel Ogilvy, Israel
Creative Director: Guy Goren
Art Director: Tomer Zakai
Copywriter: Tomer Abramovitz
Illustrator: Yaniv Shahar
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Highest Rated

whitespace's picture

So the Touareg has a fat ass. We already knew that.

whitespace
Activity Score 1953
Creative Director
kurtberengeiger's picture

Goes without saying what?

kurtberengeiger
Activity Score 7323
Copywriter
act's picture

it goes without saying that this ogilvy office had just created two very bad ads for vw, shame.

act
Activity Score 535
Art Director
yctham's picture

I'm not sure if they did market and consumer research. People purchase a car 'coz it really stand out their status quo, aren't they?

And the ad not so well executed. Looks fake. The car looks floating in the middle of air. Should lower the position down.

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
ZaboZaboZabo's picture

Same of last year's Smart?

ZaboZaboZabo
Activity Score 593
Art Director
weedtweed's picture

don't we all love hiding behind a tree?

weedtweed
Activity Score 62
Other
alvinpck's picture

Look like the Smart ad.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
whitespace's picture

So the Touareg has a fat ass. We already knew that.

whitespace
Activity Score 1953
Creative Director
december's picture

Wait, McLovin made this ad?

december
Activity Score 93
Copywriter at Southern Methodist University |

I used to think heavy thoughts, until they crushed my head.

Bogeyman's picture

Note that this ad came from Israel, so I'm guessing it's a cultural thing. Probably something about showing strength of character by actions, not words or calling undue attention to oneself.

Bogeyman
Activity Score 80
Producer/Director at TV5 Network Inc. |

Don't knock drunk guys in bars; it means they're not driving. -- Richard Gere, The Runaway Bride

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