The Moon

Agency Network: 
October 2010

People get crazy on a full moon. Oncoming drivers get even more crazy, when they being dazzled by headlights of your car. Dynamic Light Assist System by VW automatically detects oncoming car and dims your headlights. Turning them into something less bright and less distracting to see at the night. The Moon.

Print advertisment created by Kaffeine, Ukraine for Volkswagen, within the category: Automotive.

Oncoming drivers won't go crazy.
Dynamic Light Assist System automatically dims your headlights if there is another car nearby.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Director: Anze Jereb
Art Director / Copywriter / Illustrator: Dima Tsapko

Comments (13)

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Highest Rated

thatcliffguy's picture
Activity Score 37


morse's picture
Activity Score 18024

Perfect for Halloween. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

not really new...

jackmancer2017's picture
Activity Score 6992

It's so simple but so relevant (although a full moon doesn't scare people either).

Good ad though.

AssassinX's picture
Activity Score 1329

That's kind and considerate.

Blashyrkh's picture
Activity Score 32890

Nice. Although it has a Halloween look I don't think that's the purpose. Fits perfect for VW drivers.

velle's picture
Activity Score 1550

What's superimposed on the moon:
a window shutter?

Is that a:
werewolf talon?
vampire fang?

rurorjuror's picture
Activity Score 745

Moon is full -- you turn to crazy werewolf.
If it's not -- you don't.
That's how Dynamic Light Assist System works -- it prevents you from the full (Moon?) intensity of light dazzling on you as an oncoming driver.

velle's picture
Activity Score 1550

i feel there is a disconnect between the visual and the copy, and those two elements from the idea.

oh wait, is that the headlight of a car...
um, i still feel there's a disconnect. ah well.

Guest's picture

dont get it...

byzade's picture
Activity Score 129

very nice

thatcliffguy's picture
Activity Score 37


Dzsoi's picture
Activity Score 8532

It's waaaaaaaaaay too complicated, too many steps missing, you can be lost at many points:
slim moon -> property: NOT full moon -> full moon property: werewolf go crazy -> oncoming drivers go crazy -> not full lights = oncoming drivers won't go crazy. Come on, this is a riddle for Indiana Jones or Robert Langdon.

XQuantum's picture
Activity Score 63

Sorry but I think it fails =/

An ad can't be that hard to understand =/