The desire is in the detail

Agency Network: 
January 2011

Print advertisment created by DDB, Australia for Volkswagen, within the category: Automotive.

Advertising Agency: DDB, Sydney, Australia
Creative Directors: Steve Wakelam, Grant McAloon
Art Director: Brad Warsh
Copywriter: Mikio Bradely
Designer: Domenic Bartolo
Senior Retoucher: Mathew Bright

Comments (9)

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MicheleVirgilio's picture
Activity Score 2617

hmm nothing special for a Golf.

mrMagic's picture
Activity Score 798

I like the typography but not too strong otherwise.

NicoCiego's picture
Activity Score 1033

Wordles are done numerous times and I don't think it capitalizes the "desire details" of VW on this one.

shortleif's picture
Activity Score 201

Let's destroy the copy! What's the point of even putting it there if you don't use the text. Do an illustration, it'll sell more cars than unreadable text.

dlb's picture
Activity Score 42

remember old VW ads? those were the days.

kleenex's picture
Activity Score 50128

Too much copy...

juanmarino.arg's picture
Activity Score 79

I dont know why Volkswagen dont traduce the slogan in diferents languages.

"The Car" should work better. Im am from argentina, it should be "El auto"

I think the reason is related to the socieconomic level of the target.

Help me here please.

Advertising is the most targeted and massive art. That make it the most interesting art.

simonds08's picture
Activity Score 598

because the brand position is German engineering for less than a Mercedes/BMW/AUDI etc. - much in the same way IKEA plays up Swedish design for less.

"das auto" recognizes its German

ishiboy's picture
Activity Score 497

I really am finding synonyms for terrible now.