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Swing

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Caption

Just because it works, doesn't mean it's fixed.
Volkswagen Genuine Parts.

Advertising Agency: Ogilvy, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Jamie Mietz
Art Director: Katie Mylrea
Copywriters: Craig Ross, Cuan Cronwright
Art Director: Justin Enderstein
Photographer: Guy Nevling
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bakamono's picture

Genuinely unoriginal.

bakamono
Activity Score 1002

because therefore it is

Aurelie's picture

Funny picture and it works

Aurelie
Activity Score 105
Copywriter at Freelance |

https://saucebolo.wordpress.com

kleenex's picture

Not bad, but also silly at the same time.

kleenex
Activity Score 51098
Web Designer/Developer
fauxjebus's picture

Ugh, having to pay a premium for proprietary VW parts and service was my LEAST favourite part of owning a Jetta and is why I will probably never buy another 'VeeDub'.

fauxjebus
Activity Score 498
Art Director at WAX
somecopywriter's picture

I would love to hear from this agency where they got the idea!

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Brema's picture

S: Crappy art direction
W: Atrocious photoshopping

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

monte kelos's picture

great.

monte kelos
Activity Score 205
Art Director
Wordnerd's picture

that idea gets boring. no matter how many "new" executions they come up with

Wordnerd
Activity Score 6692
Copywriter
fael pedrosa's picture

Funny as hell, not that original though.

fael pedrosa
Activity Score 2
Copywriter at Copywriter
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