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Street

Campaign
Agency Network: 
Published/Aired: 
June 2013

Description

Print advertisement created by DDB, Austria for Volkswagen, within the category: Automotive.

Caption

The VW front assist.

Advertising Agency: DDB Tribal, Vienna, Austria
Chief Creative Officer: Eric Schöffler
Creative Directors: Lukas Grossebner, Gustavo Vieira Dias
Art Directors: Mike Nagy, Peter Mayer
Copywriters: Mike Nagy, Lukas Grossebner, Gustavo Vieira Dias
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Highest Rated

Sjobs94's picture

interesting

Sjobs94
Activity Score 80
Copywriter
hmaffia's picture

Took 2 minutes to understand it.

hmaffia
Activity Score 746
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

certaintly's picture

this is the only one of the 3 that's passable

certaintly
Activity Score 3994
Meredith Singh's picture

I have a theory... but could someone explain this to me anyway?

Meredith Singh
Activity Score 407
Art Director
My_friend_Goo's picture

The letters that are underlined = Tree

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
Meredith Singh's picture

OK, I admit that I didn't figure it out. In my defence, I think I looked at the boar one first. Why would there be a boar in the middle of a billboard? I get a tree in a street and a car on a carriageway. Also, I never get how countries like Austria produce a campaign in English. How does that work?

Meredith Singh
Activity Score 407
Art Director
GrumpyArtDirector's picture

Not only are "word within a word" ads as old as the universe, but I'd also like to see the original ads in German (if they actually exist, that is).

GrumpyArtDirector
Activity Score 858
Art Director
Sjobs94's picture

interesting

Sjobs94
Activity Score 80
Copywriter
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