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Steering wheels

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by DMG, China for Volkswagen, within the category: Automotive.

Caption

Just one for the road.please drink responsibly.

Advertising Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Director: Kelvin Lai
Art Directors: Kelvin Lai
Copywriters: DongHao
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Blashyrkh's picture

Nice campaign and execution. Liked all three ads. Somehow in the "don't drink and drive" campaigns visuals always beats the copy. Do the copywriters try to taste how it feels drinking and not driving before they write the line?

Blashyrkh
Activity Score 32890
Art Director
adtonny's picture

超赞!

adtonny
Activity Score 46
Copywriter at S&S
Guest's picture

ya está hecho

Guest
Guest's picture

ya está hecho

Guest
alexander_bickov's picture

Done!

alexander_bickov
Activity Score 3279
Guest's picture

proof!

Guest
funky_frogii's picture
funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

oooh yah, done before. he gotcha there. yah.

Guest
Guest's picture

Usual altered perception of reality.

Differently, but done so many times.

Why don't try a different approach?

Guest
patUDAY's picture

Wel done!

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

patUDAY's picture

Well done!

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Guest's picture

非常好,珍惜生命!

Guest
Muhammad Imran's picture

congrats guys!!!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

Guest's picture

怎么好意思登出来,坍台!

Guest
Guest's picture

楼上敢把马甲脱了说话么,做人要有点原则

Guest
Guest's picture

done

Guest
Pencil-Killer's picture

good work and it's not done like "http://adsoftheworld.com/media/print/amri_needle" this is a different image to me

Pencil-Killer
Activity Score 59
Art Director at Leuven
Guest's picture

the image is different but the concept of blurred multiple visuals has been done. be original....

Guest
puppiepoppy's picture

What 'one' for the road? You're referring to the beer or one steering or what??? Either one is wrong anyway.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Guest's picture

wow,nice one

Guest
Guest's picture

no drama. people who drink and drive will not stop drinking and driving just because you they get impaired. you need to tell them something more serious.

Guest
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