Advertisement

Snow White

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Print advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Caption

New Volkswagen Touran with specific safety pack for children.

Advertising Agency: DDB, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Directors: Alba Ciércoles, Elisabet Capdevila
Copywriter: Andres Travi
Illustrator: Ignasi Font
Business Director: Gorka Lozano
Account Director: Javier Villalba
Account Supervisor: Ester Vall
Log in or register to post comments
jackmancer2017's picture

I like the visual, but what's this safety pack? Now I still don't know what it is or what it does.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
certaintly's picture

i think theyre saying that snow white is protected from the witch because she's in the car.

in my opinion it's too much of a stretch, hard to understand, and even forced

certaintly
Activity Score 3994
kleenex's picture

I agree. They have a concept, but one that fails.

kleenex
Activity Score 51098
Web Designer/Developer
fotdot's picture

Funny.

fotdot
Activity Score 673
Creative Director
jackblack's picture

Not a good link with using Snow White. First off, there are no dwarfs in the car. Secondly, dwarfs are not kids.

jackblack
Activity Score 2357
Art Director
tatamarangon's picture

good art

tatamarangon
Activity Score 142
Featured Content

Latest Collections

Advertisement