San Francisco

Agency Network: 
March 2007

Print advertisment created by Crispin Porter + Bogusky, United States for Volkswagen, within the category: Automotive.

Hey San Francisco, the Rabbit is back.

Advertising Agency: Crispin Porter + Bogusky, Miami, USA

Comments (22)

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drizae's picture
Activity Score 503

I don't get it?

Fail Harder.

washiam's picture
Activity Score 443

same as me

addyong's picture
Activity Score 155

toooooo damn deep to understand... time wasting... tik tok tik tok...

the_ashlands's picture
Activity Score 1394

are you guys kiddin me?? too deep?? perhaps you need another go around in elementary school.....

leftfield's picture
Activity Score 165


The only one that works is the Miami one because they're known for gators and mossies.

Crispin isn't so crispy on this one.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

According to your own rationale, ALL of these ads are working just fine.
Let's not be so quick to labeling others' work "lame" just because of your lack of knowledge or familiarity with the objects being depicted here, shall we?
Besides, these only ran in their respective cities. They don't expect you to be able to connect the dots especially when you don't even live here, let alone in that particular city...

We liked it when we saw the huge billboard here in Manhattan near Times Square. Got a little chuckle out of all of us.
And as a native of San Francisco, I would've responded positively if I'd seen this board back home somewhere.

I think it's a very cute and effective regional-specific campaign. Simple and to the point.

B128's picture
Activity Score 392

Maybe you should try and explain the ads instead of giving us lecturers on objectivity and lameness?

Right now they don't work for most of us.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Thus, "regional-specific."

Jesus fuckin' Christ, dude! You tire me..

Totto's picture
Activity Score 685

bad way to swear.. at ure savior, bad boy!!

Intelligent ads are the need of the hour.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Ladies and gentlemen...

My mother.

nitigya79's picture
Activity Score 53

why don't you explain what was so special about the ads.

jacksonrabbit's picture
Activity Score 280

personally I don't like it but then again, what mortals are we to judge the work of CP+B?

sutho's picture
Activity Score 92

Jet Propuision Lab.

Your comments are valid.

shrinked virus's picture
shrinked virus
Activity Score 12

well maybe postmasters should indicate what medium is being used for ads posted.

and jet propulsion lab just doesn't sound like a copywriter, does he?

Have Heart's picture
Have Heart
Activity Score 922

Maybe this works for Americans, but I don't get it. Can someone please explain the thought behind these ads?!

onemilkid's picture
Activity Score 111

Yikes, these ads only work for the target group and not us fast-food-ad-afficionados ;-)

The ads depict two symbolic animals for the city and adds the rabbit, since it is coming to this city now.

addyhoch10's picture
Activity Score 2592

maybe some people don't get it because the vw rabbit is badged as 'vw golf' in most countries.
anyway, i don't get these ads either.

copyingnobody's picture
Activity Score 26

Can somebody explain to me why CP+B has two different automakers as clients? I'd understand if it were Mini and BMW (since they're owned by the same people), but Mini and VW? Is that even ethical?

onemilkid's picture
Activity Score 111

CP+B had Mini until they dropped them for the far bigger Volkswagen account after one head marketing officer (Kerri Martin) switched from Mini USA to Volkswagen of USA and lured them away. The stuff you see from CP+B regarding mini is from the time before V-dub

copyingnobody's picture
Activity Score 26

Thanks a lot. I had thought something like that happened but one gets confused when you see work for both clients by CP+B on the main page of Aotw.

Rog's picture
Activity Score 6080

Bogus-ky is right.

San Fran-in joke, perhaps.

>>>> That's not an ad. THIS is an ad.

why is everyone here an asshole's picture
why is everyone...
Activity Score 18

Some poor bastard put in an eighty-four hour week for these.