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Safe distance, 3

Campaign
Agency Network: 
Published/Aired: 
January 2016

Description

Print advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Caption

ACC System. Keeps you at a safe distance from the vehicle ahead.

Advertising Agency: AlmapBBDO, Brazil
Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Directors: André Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Art Director: Caio Tezoto
Copywriter: Carol Nigro
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Highest Rated

Dzsoi's picture

A hard-to-notice standy on the road in front of me? It doesn't speak about safety to me.
I believe this visualization (at least as a print) doesn't work even if I see where they were going.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Dzsoi's picture

A hard-to-notice standy on the road in front of me? It doesn't speak about safety to me.
I believe this visualization (at least as a print) doesn't work even if I see where they were going.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
damnson's picture

I don't think this works. Like at all.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Well this is a simple idea, not so sure it works.

kleenex
Activity Score 51110
Web Designer/Developer
lainfiltrada's picture

How many times are we going to see this? Not original at all.

lainfiltrada
Activity Score 95
Art Director at Leo Burnett
mark3r's picture

Seems like a camo trap to me. "Oh no worries, the truck is really far..." Then; *BAM!*

mark3r
Activity Score 1949
Art Director at Scout
Apostrophes's picture

Seen this several times before unfortunately :/

Apostrophes
Activity Score 210
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