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Rocking Horse

Agency Network: 
Published/Aired: 
May 2016
Volkswagen Print Ad -  Rocking Horse

Description

Print advertisement created by DDB, France for Volkswagen, within the category: Automotive.

Caption

New Multivan Startline, made for life aboard.

Advertising Agency: Piment DDB, Paris, France
Creative Directors: Remi Gross, Axel Roy
Art Director: Matthieu Chanvrin
Copywriter: Emmanuel Zerafa
Photographer: Achim Lippoth
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primo_susto's picture

????

primo_susto
Activity Score 440
Graphic Designer
sneakyhands's picture

leeloo dallas multivan - yeah i'm lost too.

sneakyhands
Activity Score 1857
Copywriter
alvinpck's picture

The van rocks like that too?

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
whitespace's picture

I'm supposing what they are trying to say is that the ride is so exciting and wonderful that kids get so bored with just sitting on a plain old rocking horse that they fall asleep, and this sentence is so long to get the point across in an equally long-drawn-out fashion... which is out of fashion, just like the ad.

whitespace
Activity Score 1953
Creative Director
littlecake's picture

I am very lost too. Maybe the van will take her to the wild west while her rocking horse can't, so she is bored? Or is she dreaming about the wild west...who knows?

littlecake
Activity Score 54
I am a creative
BrettHeart's picture

hmmm... i also don't get it. Maybe you are right "littlecake".... but this would work better with a Ferrari!

[BrettHeart™]

BrettHeart
Activity Score 136
Contexta |

[BrettHeart™]

peekaboo's picture

whaaaaa
i thought vw was all about safety !!!!??
this one is definitely the most dangerous
she could rock back and fall flat on her head?!

peekaboo
Activity Score 10
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