Volkswagen Print Advert By DDB: Road

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Agency Network:

DDB

Published/Aired:

September 2010

Posted:

October 27, 2010

Also From This Campaign 3

Volkswagen: Drop

Volkswagen: Cube

See Full Campaign

Tags

Description

Print advertisement created by DDB, Hungary for Volkswagen, within the category: Automotive.

Caption

The same distance feels shorter.
The new Caddy Maxi.
Outstanding comfort and driving dynamism.

Credits

Advertising Agency: DDB Budapest, Hungary

Creative Director: Péter Tordai

Group Heads: László Hevesi, Rodrigo Fernandes

Copywriters: László Hevesi, Giovanni Pintaude

Art directors: Rodrigo Fernandes, Carlos Ramas

Oct 27, 2010 - 9:00

Like the series.

Billoughsby

Activity Score 5150

Art Director |

That's it.

Oct 28, 2010 - 11:54

This one is good. "Feeling" of shorter ride is a good insight for drivers. It means better seats, better suspension, better sonority...
BUT "feeling" of better fuel efficiency or bigger cargo capacity doesn't mean anything.

Guest

Oct 27, 2010 - 10:16

great campaign

ronstr

Activity Score 140

Creative Director at art director

Oct 27, 2010 - 9:54

Hey, let's use the A to B cliche.

Guest

Oct 27, 2010 - 11:25

Hey, let's try to understand the campaign first.

Guest

Oct 27, 2010 - 10:07

very good and simple.

N17

Activity Score 475

Creative Director

Oct 27, 2010 - 10:56

Great job.

Please check our website:

http://fredetnico.blogspot.com/

We are a young belgian team with one year experience, so give us any comments you want. Everything is good to know to improvie in the right way.

zouz-08

Activity Score 29

Art Director at VVL BBDO Brussels

Oct 27, 2010 - 13:39

sorry but there's nothing original, very basic execution.

dadada

Activity Score 1720

Art Director |

Everybody is creative, be yourself.

Oct 27, 2010 - 17:50

I think this campaign is destined to please graphic designers, but I'm not sure how the general public will receive it.

Guest

Oct 27, 2010 - 20:22

i got a little confuse about the concept at first because the illusion.

Sushi lover

Activity Score 907

Dream needs to be big!

Oct 27, 2010 - 20:51

Very nice idea and art direction. Well done.

morse

Activity Score 18087

Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Oct 28, 2010 - 4:59

lacks the excitement of the brand. should be pepped up a bit.

shahidali

Activity Score 4069

Dhaka, Bangladesh |

shahid

Oct 28, 2010 - 8:30

Hey, I love these ads. I've been thinking it'd be cool to use optical illusions in ads, but never got around to it. This entire set hit the nail on the head, and it doesn't hurt that the look and feel is so Volkwagonish - odd, round edges here and there. lol, nevermind...

velle

Activity Score 1550

Copywriter