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Road

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by DDB, Hungary for Volkswagen, within the category: Automotive.

Caption

The same distance feels shorter.
The new Caddy Maxi.
Outstanding comfort and driving dynamism.

Advertising Agency: DDB Budapest, Hungary
Creative Director: Péter Tordai
Group Heads: László Hevesi, Rodrigo Fernandes
Copywriters: László Hevesi, Giovanni Pintaude
Art directors: Rodrigo Fernandes, Carlos Ramas
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Billoughsby's picture

Like the series.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

This one is good. "Feeling" of shorter ride is a good insight for drivers. It means better seats, better suspension, better sonority...
BUT "feeling" of better fuel efficiency or bigger cargo capacity doesn't mean anything.

Guest
ronstr's picture

great campaign

ronstr
Activity Score 140
Creative Director at art director
Guest's picture

Hey, let's use the A to B cliche.

Guest
Guest's picture

Hey, let's try to understand the campaign first.

Guest
N17's picture

very good and simple.

N17
Activity Score 475
Creative Director
zouz-08's picture

Great job.

Please check our website:

http://fredetnico.blogspot.com/

We are a young belgian team with one year experience, so give us any comments you want. Everything is good to know to improvie in the right way.

zouz-08
Activity Score 29
Art Director at VVL BBDO Brussels
dadada's picture

sorry but there's nothing original, very basic execution.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

I think this campaign is destined to please graphic designers, but I'm not sure how the general public will receive it.

Guest
Sushi lover's picture

i got a little confuse about the concept at first because the illusion.

Sushi lover
Activity Score 907

Dream needs to be big!

morse's picture

Very nice idea and art direction. Well done.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shahidali's picture

lacks the excitement of the brand. should be pepped up a bit.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

velle's picture

Hey, I love these ads. I've been thinking it'd be cool to use optical illusions in ads, but never got around to it. This entire set hit the nail on the head, and it doesn't hurt that the look and feel is so Volkwagonish - odd, round edges here and there. lol, nevermind...

velle
Activity Score 1550
Copywriter
velle's picture

whoopsie, double post...

velle
Activity Score 1550
Copywriter
Guest's picture

sure the copy make scence but I see no connection between two circles and a car.

Guest
JCSaiKrishna's picture

Awesome ideation!

JCSaiKrishna
Activity Score 725
Copywriter at Ogilvy & Mather |

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

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