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Rings

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by Ogilvy, Israel for Volkswagen, within the category: Automotive.

Caption

15 Million couples fell in love in it.
New Golf. Born with experience.

Advertising Agency: Fogel Ogilvy, Israel
Creative Director: Guy Goren
Art Director: Tomer Zakai
Copywriter: Neer Perach
3D artist: Yaniv Shahar
Photographer: Yoram Ashheim
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Guest's picture

This campaign feels unclear.

Guest
sayme's picture

The idea is okay but not awesome.

Would love to see:
15 Billion flies died on its windscreen.
New Golf GT. Born with experience.

sayme
Activity Score 50
elocin.nicole's picture

Better.

Uncomfy with the billions of rings pouring out of the car--because it's comfy in the backseat? Nah.

elocin.nicole
Activity Score 18
Copywriter at DRAFTFCB
Guest's picture

The flies wouldn't do. Its about things that happened in that kind o car, that brand... not about things that happen to a particular car, but even if I'm wrong about that, you do not want to mess with the "neatness" of the car, we wanna se it clean and neat, unless of course its a jeep or a pick up.

Guest
G.J.'s picture

Awesome one samye bro.

G.J.
Activity Score 149
Copywriter |

No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.

Jet Propulsion Lab's picture

Probably one of the most pointless ad campaigns of recent history...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

No es lo suficientemente buena para ser Volkswagen.
Creo yo.

http://javoramirez.wordpress.com/

Guest
Guest's picture

The retouching work sucks. Too cartoonish.

As for the ad itself, I'll never understand VW's methods... they seem to have a new message/campaign every week, and they're always promoting with big, bright, heavily retouched images and a "clever" one-liner. I'm bored.

Guest
dshott's picture

Slap-dash

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Scam Detector's picture

What about millions of condoms?

Scam Detector
Activity Score 1048
General Manager
AdvMan's picture

disaster philosophy.

Marka açısından çok saçma bir hayat görüşü olmuş.
Duygusallık noktasını marka ile bağdaştırmaya çalışırken resmen sıçmışlar.

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.com

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

Guest's picture

Tiszta, érthető, világos. Tehát jó.

It's clear. Good idea.

Guest
Kateter's picture

is that a fact or a plain, see-through lie?

Kateter
Activity Score 2029
Copywriter
mark3r's picture

Horrible art.

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

Nice idea...nothing great but honest ad.

Guest
Guest's picture

Agree!!!!

Guest
TRICKY's picture

love to see 15 million made love in the back seat in an ad...next

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Poor

Guest
Guest's picture

next...

Guest
Guest's picture

you're only good at killing people!

Guest
Scam Detector's picture

Get lost with your political statement.

Scam Detector
Activity Score 1048
General Manager
Guest's picture

poor

Guest
tanvir hassan raju's picture

i love the concept....

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

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