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Percent

Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by DDB, Belgium for Volkswagen, within the category: Automotive.

Advertising Agency: DDB, Brussels, Belgium
Creative Director: Peter Aerts
Copywriter: Régine Smetz
Art Director: Jeroen De Jong
Account team: Miguel Aguza, Quentin Maryns
Media: Dailies
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manumartin5's picture

this is interesting to see polo in innovative way. Nice idea greatly presented.
Percentage idea is good for market study.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
manumartin5's picture

Strategically planned also.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
shahidali's picture

'minus 15% tax reduction' is actually tax increase!

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Martijn's picture

So what?
Great work!

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

thedesignaddict's picture

Clever approach to the simple retail side of autos.

thedesignaddict
Activity Score 5403
Art Director at Freelance
ERROR404's picture

well i read "poo"...

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
Johnny on the spot's picture
Johnny on the spot
Activity Score 52
pitted prunes's picture

i thought it was something to do with price reduction on the car. but anyway, Great job on the simple visual tweak!

pitted prunes
Activity Score 216
Sdb's picture

Very nice!

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
battlefield's picture

I see a Pcock

battlefield
Activity Score 49
Copywriter
Glut's picture

Nice

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
luispiter's picture

jajaja good observation

luispiter
Activity Score 2756
comunication
Spoonfeederxxx's picture

Okay, but so what?

Spoonfeederxxx
Activity Score 641
Copywriter
imagineit's picture

awesomeness!!

imagineit
Activity Score 550
Happy Housewife's picture

Brilliant!

Happy Housewife
Activity Score 45
Creative Director at Vatikanid/Bournemouth University |

Stay hungry. Stay foolish.

writersblog's picture

Clever, you can only do it once.

writersblog
Activity Score 553
Copywriter
Anonymous Author's picture

Mild movement along the asemic continuum.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

ElBusca's picture

Forcing shapes is OLD.

ElBusca
Activity Score 4
MidasTouch's picture

I love it.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

arrison's picture

I think that's ingenious and catchy, I love the idea! Yes, maybe forcing shapes is old but in this case they do fit the context and the graphics, it's all perfect.

arrison
Activity Score 5
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