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Pee in the pants, Girl

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by BIG, China for Volkswagen, within the category: Automotive.

Caption

It will go fast

Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng
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Highest Rated

shortafella's picture

I really doubt that VW really aprooved this piece of CRAP

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Rabubi's picture

Eww.

Rabubi
Activity Score 560
Copywriter
Guest's picture

Lame
sorry, but if this was suppose to be" the car is so fast it makes you piss in your pants"..it's a fail.

Guest
mercyma's picture

haha

mercyma
Activity Score 28
ironcity's picture

i don't want a car that makes me piss my pants.

ironcity
Activity Score 55
Art Director
jackmancer2017's picture

uff, maybe this will work in China but i dont like any bit of this

jackmancer2017
shortafella's picture

I really doubt that VW really aprooved this piece of CRAP

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Guest's picture

I don't believe VW have even seen this. Could be a good ad for a chinese car.

Guest
satrianee's picture

hard to understand... people always complain about the cliches.. and yet, any "new" idea faces the same old shit.

this is new, and disturbing... thus attractive

satrianee
Activity Score 3748
miko1aj's picture

This is not new madame. This idea appears in Guy Ritchie's old commercial for BMW with Madonna.

miko1aj
Activity Score 3086
lucdesaulniers's picture

You made this?

lucdesaulniers
Activity Score 1145
jack1981's picture

Sorry, Marketing communication too bad. Volkswagen makes everyone thinking about "Safe"

jack1981
Activity Score 4
Creative Director
Cheloveco's picture

noooooooooooo

Cheloveco
Activity Score 54
Art Director
Brain-Art's picture

The concept is kind of good but the copy killed it. I think it would've worked better with no copy at all you know? it could`ve transmited the idea of making people fell extremly happy when they see the car just like the dogs are when they see their masters. Just a thougth

Brain-Art
Activity Score 1101
Graphic Designer
Guest's picture

En inglés la expresión "killed it" es positiva, algo como "la sacó del estadio"

Guest
WillyLatasa's picture

Its not new, i like the idea, not the execution..

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

silvi's picture

I hate idea. Stupid.

silvi
Activity Score 4172
Copywriter
Guest's picture

China. Love it or hate it...

Guest
FiestaAgent's picture

Not sure what kind of customers they are trying to attract.....but I hope there are relatively few people who "enjoy" this ad.

FiestaAgent
Activity Score 9
Web Designer/Developer
bhatnaturally's picture

The kind of stuff that gives advertising a bad name. Don't think this is client approved.

bhatnaturally
Activity Score 95
General Manager |

--
www.lbhat.com

STRTLRS's picture

Not great but not terrible either. It obviously targets the young and hip with the modelesque photos. The copy, it might just be a translations thing; maybe it's not read as "it will go fast" in Chinese, so it probably has more punch in Mandarin. Kudos for making a car ad without a car photo.

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

rolling.stone's picture

uuuuuummm she is hot, guys :)

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

karan raghav's picture
karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

pwucel's picture

Hey folks... clever Volks it really speed... Thats the product performance. A human body reaction can not tell lies. Great idea only genius guys can get it!

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
Elmārs Ārnieks's picture

not good

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

John van de Vorstenbosch's picture

God no... maybe in China, but in Europe.. God no.

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
Guest's picture

oh she real girl i like girls becouse they can not control their pee
evry girls

Guest
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