Parking Precision, Sports

Agency Network: 
March 2011


Precise parking has always been an enormous challenge for a lot of drivers. That was yesterday. Today, with the new 'Park Assist' electronic parking system from Volkswagen, there's absolutely no need to worry about whether your car fits into a tight space or not. Park Assist is always a reliable friend when you need to park precisely. Now matter how full your garage may be.

Print advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.


Precision parking.
The Tiguan with Park Assist.

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kleenex's picture

nicee idea, but if you did park that car in the garage you are not going to get out unless the windshield is broken...

Activity Score 52582
Web Designer/Developer
Billybell's picture

huh... what a concern... wise guy

Activity Score 373
Art Director
dadada's picture

i think we aren't in a realistic tone of voice, it's just to mark the point in minds.

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Billybell's picture

thats what I wanted to say

Activity Score 373
Art Director
nezumi's picture

This car is even smarter then you think, you get out of the car before it parks itself ;).

Activity Score 35
Billybell's picture

Yeahhh Thats a smart car. So now the idea works!!!

Activity Score 373
Art Director
Lazarus's picture

Looks like my garage.

Activity Score 1536
Creative Director
Glut's picture

not so good or clever

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
masterstudent's picture

This is print for cars. And usual print for cars these days is dead boring. No fun, just a big photo of the car and a semi clever headline. Face it. So by these standards this campaign is just great. Clever, over the top, well produced - a real stopper in any magazine. And yes: it does prove the point. So: well done!

Activity Score 43
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