Agency Network: 
April 2008

Print advertisment created by DDB, United Kingdom for Volkswagen, within the category: Automotive.

Touareg. Gets you to unusual places.

Advertising Agency: DDB London, UK
Creative Director: Jeremy Craigen
Art Director: Feargal Ballance
Copywriter: Dylan Harrison
Photographer: Ben Stockley

Comments (18)

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KJP's picture
Activity Score 44

This is advertising the line and not the Touareg.

Sharp's picture
Activity Score 216

How is an office unusual? I dont get this.

sumsum's picture
Activity Score 613

student work?

ChuckNorris's picture
Activity Score 834

This team has won a Cannes GP, so no.

But this campaign does nothing for me either.

Londonpride's picture
Activity Score 171


Brainsugar's picture
Activity Score 1631

Oh! I just found a Touareg in my ass!

Sbubburrara's picture
Activity Score 21

I like having Tuareg in the ass.

bknowlden's picture
Activity Score 3647

Your office is not an unusual place for YOU to be, it's weird as hell for a CAR to be...

Kateter's picture
Activity Score 2029

gets you to unusual places?

no, it doesn't. it gets you from company parking to 5-star restaurant. nothing unusual about that.

FlyingDogs's picture
Activity Score 968

I think this is really, really EXCELLENT!

I think the idea's pretty clear - You'll find a Touareg in places where you don't expect to find cars. They haven't put a steep slope of a rock mountain... if they had, it'd have been a dull and straight campaign.

Great job guys!


EGGO's picture
Activity Score 354

So stick it in some arbitrary spot that has absolutely no way of having it go there or having no reason? No.

You have to hate advertising in order to truly love it.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

A "straight" campaign that the core target understands and might then perhaps be able to relate to the brand image. VS. A campaign SO out-of-the-box that it defies and bypasses the logical consumer thinking which leaves them scratching their heads.

Hmmmm... This IS a tough one. : (

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

Next, the kid's room, the roof and how could they miss the loo. Wow! This assault on intelligence can go on - like forever. Frightening.

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

phoamcor's picture
Activity Score 1284

Don't like.

monicamexico's picture
Activity Score 830

There's nothing unusual about an office. Horrible ad.

ahpitt's picture
Activity Score 342

unusual places?? I just want to get home safely. ):P

mrtalented's picture
Activity Score 2171


Cack_on_my_gladdis's picture
Activity Score 51

How are we expected to believe that a Car can drive up a staircase?

A bike - yes. A 4x4 - no.