Advertisement

Office

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by DDB, United Kingdom for Volkswagen, within the category: Automotive.

Caption

Touareg. Gets you to unusual places.

Advertising Agency: DDB London, UK
Creative Director: Jeremy Craigen
Art Director: Feargal Ballance
Copywriter: Dylan Harrison
Photographer: Ben Stockley
Log in or register to post comments
KJP's picture

This is advertising the line and not the Touareg.

KJP
Activity Score 44
Copywriter
Sharp's picture

How is an office unusual? I dont get this.

Sharp
Activity Score 216
Art Director
sumsum's picture

student work?

sumsum
Activity Score 613
copywriter
ChuckNorris's picture

This team has won a Cannes GP, so no.

But this campaign does nothing for me either.

ChuckNorris
Activity Score 834
Creative Director
Londonpride's picture

????????????????

Londonpride
Activity Score 171
Copywriter
Brainsugar's picture

Oh! I just found a Touareg in my ass!

Brainsugar
Activity Score 1631
Copywriter
Sbubburrara's picture

I like having Tuareg in the ass.

Sbubburrara
Activity Score 21
Art |

Do you like sbubburrara?

bknowlden's picture

Your office is not an unusual place for YOU to be, it's weird as hell for a CAR to be...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Kateter's picture

gets you to unusual places?

no, it doesn't. it gets you from company parking to 5-star restaurant. nothing unusual about that.

Kateter
Activity Score 2029
Copywriter
FlyingDogs's picture

I think this is really, really EXCELLENT!

I think the idea's pretty clear - You'll find a Touareg in places where you don't expect to find cars. They haven't put a steep slope of a rock mountain... if they had, it'd have been a dull and straight campaign.

Great job guys!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
EGGO's picture

So stick it in some arbitrary spot that has absolutely no way of having it go there or having no reason? No.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Jet Propulsion Lab's picture

A "straight" campaign that the core target understands and might then perhaps be able to relate to the brand image. VS. A campaign SO out-of-the-box that it defies and bypasses the logical consumer thinking which leaves them scratching their heads.

Hmmmm... This IS a tough one. : (

Jet Propulsion Lab
Activity Score 10679
Copywriter
Shanty Mathew's picture

Next, the kid's room, the roof and how could they miss the loo. Wow! This assault on intelligence can go on - like forever. Frightening.

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

phoamcor's picture

Don't like.

phoamcor
Activity Score 1284
monicamexico's picture

There's nothing unusual about an office. Horrible ad.

monicamexico
Activity Score 830
ahpitt's picture

unusual places?? I just want to get home safely. ):P

ahpitt
Activity Score 342
Art Director at Art Director
mrtalented's picture

what?

mrtalented
Activity Score 2171
Creative Director
Cack_on_my_gladdis's picture

How are we expected to believe that a Car can drive up a staircase?

A bike - yes. A 4x4 - no.

Cack_on_my_gladdis
Activity Score 51
Student at the University of Life
Featured Content

Latest Collections

Advertisement