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Ocean

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Caption

A fuel tank has never felt so big. The Polo BlueMotion. Only 3.3l/100km.

Advertising Agency: Grabarz & Partner, Werbeagentur, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Christoph Breitbach, Christoph Stricker, Timm Weber
Copywriter: Leander Schmalfuss
Graphic Artist: Barbara Dirscherl
Art Director: Jasmin Remmers
Account Supervisors: Reinhard Patzschke, Anna Christiane Roth, Katja Fredriksen
Photographer: Tom Mennemann
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luischahin's picture

Its a good concept but im not yet convinced on the finished art,lacking of proportions.

luischahin
Activity Score 25
Photographer at www.luischahin.com
FpeSanchez's picture

Too soon.
Makes me think pollution.

FpeSanchez
Activity Score 14
Videographer
ace85le's picture

I see a stock image, another stock image, and some cut-and-paste. This is sub-quality.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Pentastic's picture

I actually quite like this.. very fresh!

Pentastic
Activity Score 53
Copywriter at Mumbai
Wordnerd's picture

that's a beautiful idea!

Wordnerd
Activity Score 6692
Copywriter
bhuvneshwar.chd's picture

like it,

good idea.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

simonsays's picture

Good idea, like it regarding the way the message is shared.

But reminds the Gulf of Mexico. Oil is not water... at least it's better like that.

simonsays
Activity Score 332
Glut's picture

not a very happy image association

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
abdeLooK's picture

Nice visual, but hard to understand at first sight, and yes proportions are not exact.

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
CommandZ's picture

Too closely linked to the whole BP gulf fiasco whether they like it or not people will "go there".

CommandZ
Activity Score 2498
Creative Director
toshmr's picture

very nice concept but there is something wrong with the moon

toshmr
Activity Score 129
Guagua
ad6426's picture

I love the idea although I agree that it could be interpreted the wrong way.

ad6426
Activity Score 103
ffffffwhat's picture

There's a bit of a discrepancy between "feels big" (the car is fuel efficient) in the line and "is big" (ie. the car is a gasguzzler) in the image. Maybe I'm overthinking it.

ffffffwhat
Activity Score 261
Art Director
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