Morgue
Description
Print advertisement created by DDB, Guatemala for Volkswagen, within the category: Automotive.
Don't Text and Drive
Creative Directors: Jorge Solórzano, José Contreras
Art Directors: Victor Pardo, Walter López
Copywriter: José Contreras
Photographer: Mario Guerra
Additional credits: Raul Pineda
Just wondering if there will ever be one "don't text and drive" campaign that will actually get people to stop texting and driving. These days it just seems like agencies are using them to get into awards shows, and advertisers are using them to maintain positive pr.
I don't think this communicates an easy-to-get idea cleanly.
dont like.
feels like they thought of the idea first, then came up with a product to attach it to.
Excellent for Don't Text and Drive ! Perfect ! Very simple & creative
Designer Don't Do Different Things
They Do Things Differently
kewl
they showed me a picture & i laughed
dignity has never been photographed
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