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Matryoshka doll

Agency Network: 
Published/Aired: 
May 2009
Volkswagen Print Ad -  Matryoshka doll

Description

Print advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Caption

Fox. Small outside. Big inside.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Director: Marcello Serpa
Art Director: Renato Fernandez
Copywriter: Gustavo Sarkis
Photographer: Hugo Treu
Illustrator: 6 B Estudio
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Highest Rated

Guest's picture

To me, it's the same idea of this KY gold lion winner ad, done 7 years ago.
http://www.anothermansblog.com/wp-content/uploads/2008/05/ky_ad.jpg

Guest
Guest's picture

muito bom!

Guest
Guest's picture

Oh like that old KY ad. Pretty nice copy.

Guest
Guest's picture

I like the oddness.

Guest
Gualcor's picture

THE COPY FAILS.
SMALL OUTSIDE BIG INSIDE...
THIS DOLLS ARE TOTALLY THE OPPSITE, THEY GET BIGGER FROM INSIDE TO OUTSIDE... DUH

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture

The point is that this one is bigger on the inside, hence the joke. You open a smaller doll and a bigger one comes out...duh

Guest
Guest's picture

Gualcor eres malo tío, muy malo.

Guest
Guest's picture

you must be an accountant

Guest
Guest's picture

seriously. you are a moron.

Guest
pkuyumci's picture

agreed. thank you.

pkuyumci
Activity Score 4
Art Director at Ogilvy&Mather Istanbul
pkuyumci's picture

agreed. thank you.

pkuyumci
Activity Score 4
Art Director at Ogilvy&Mather Istanbul
Guest's picture

please refrain from annoying us in future!

Guest
Guest's picture

Matryoshka again? Sorry big Marcello. Another poor ad disguised under the big agency prestige.

Guest
Guest's picture

To me, it's the same idea of this KY gold lion winner ad, done 7 years ago.
http://www.anothermansblog.com/wp-content/uploads/2008/05/ky_ad.jpg

Guest
Guest's picture

I love the way people like to talk about it, cause they never want to undestand what is behind this.Good Job!

Guest
Guest's picture

the russian dolls is very familiar. i've seen them SO MANY TIMES. I'm surprised Marcello let this one out of the agency

Guest
joelapompe's picture

Yeah you're right, russian dolls have been used a lot. But the important thing here is that they use it in a new, fresh and unseen way! That's the good point. Congrats to them.
http://www.joelapompe.net

joelapompe
Activity Score 3853
Codebreaker's picture

I've seen a similar ad of Toyota Unser, using the similar concept of "Outside & Inside" but it was better executed visually than this.

Codebreaker
Activity Score 19
Art Director at Malaysia
Guest's picture

unique

Guest
Ad_Man's picture

i loved it since i saw it on the clio winner's site. a fresh twist for the matryoshkas.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

funny, i like it, good job

Guest
Guest's picture

Gualcor sos muy boludo jajaja

Guest
Guest's picture

KY? SOLO SIMILAR EN EL RECURSO, QUE ME DECIS DE ESTE CLAIM/ CONCEPTO BASTANTE MAS VIEJO " CLIO, GRANDE POR DENTRO" PARA UN AUTO DEL MISMO SEGMENTO

Guest
alenq's picture

good work!

alenq
Activity Score 109
Art Director
Guest's picture

Cute cute cute! The visual is so clear that the copy doesn't even really need to be there.

Guest
Guest's picture

if this gets anything in Cannes, I'll file an official complaint

Guest
Guest's picture

STUDENT WORK. PERIOD.

Guest
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