Luxury meets Labour, 3

Agency Network: 
April 2013


Print advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.


Luxury meets labour. The Amarok.

Advertising Agency: Grabarz & Partner, Germany
Creative Directors: André Price, Jan-Florian Ege
Art Direction: André Price
Graphic Designers: Sönke Jansen, André Price
Copywriter: André PriceJan-Florian Ege
Account Managers: Anissa Ghanem, Malin Beckmann
Art Buying: Anna Simdon
Produktion: Oliver Fleischer
Post Production / 3D: GLOSS Postproduction
Handbag Designer: Frieda Bellmann
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kleenex's picture

I like the concept.

Activity Score 51078
Web Designer/Developer
Edoftheworld's picture

Done a few times. Don't get the luxury point here as well.

Activity Score 161
Andrej Troha's picture

Beautifully crafted expensive leather bag, maybe? Not really common with construction workers with pneumatic hammers.

Andrej Troha
Activity Score 613
schizogal's picture

Love the idea and the realization! Good concept.

Activity Score 20
certaintly's picture

great photoshop but old concept and just boring idea

Activity Score 3994
Andrej Troha's picture

Great concept and execution (nice CGI and 3D work). Conveys the message elegantly, quickly and with style, and underlines main USPs of this car.

Andrej Troha
Activity Score 613
andylefty's picture

Doesn't particularly excite me however it communicates.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
morse's picture

Brilliant campaign. Congrats. Gold at Cannes.

Activity Score 18024
Art Director |

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