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Luxury meets Labour, 3

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Print advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Caption

Luxury meets labour. The Amarok.

Advertising Agency: Grabarz & Partner, Germany
Creative Directors: André Price, Jan-Florian Ege
Art Direction: André Price
Graphic Designers: Sönke Jansen, André Price
Copywriter: André PriceJan-Florian Ege
Account Managers: Anissa Ghanem, Malin Beckmann
Art Buying: Anna Simdon
Produktion: Oliver Fleischer
Post Production / 3D: GLOSS Postproduction
Handbag Designer: Frieda Bellmann
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kleenex's picture

I like the concept.

kleenex
Activity Score 51078
Web Designer/Developer
Edoftheworld's picture

Done a few times. Don't get the luxury point here as well.

Edoftheworld
Activity Score 161
Andrej Troha's picture

Beautifully crafted expensive leather bag, maybe? Not really common with construction workers with pneumatic hammers.

Andrej Troha
Activity Score 613
schizogal's picture

Love the idea and the realization! Good concept.

schizogal
Activity Score 20
certaintly's picture

great photoshop but old concept and just boring idea

certaintly
Activity Score 3994
Andrej Troha's picture

Great concept and execution (nice CGI and 3D work). Conveys the message elegantly, quickly and with style, and underlines main USPs of this car.

Andrej Troha
Activity Score 613
andylefty's picture

Doesn't particularly excite me however it communicates.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
morse's picture

Brilliant campaign. Congrats. Gold at Cannes.

morse
Activity Score 18024
Art Director |

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