Luxury meets Labour, 3

Agency Network: 
April 2013

Print advertisment created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Luxury meets labour. The Amarok.

Advertising Agency: Grabarz & Partner, Germany
Creative Directors: André Price, Jan-Florian Ege
Art Direction: André Price
Graphic Designers: Sönke Jansen, André Price
Copywriter: André PriceJan-Florian Ege
Account Managers: Anissa Ghanem, Malin Beckmann
Art Buying: Anna Simdon
Produktion: Oliver Fleischer
Post Production / 3D: GLOSS Postproduction
Handbag Designer: Frieda Bellmann

Comments (8)

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kleenex's picture
Activity Score 50142

I like the concept.

Edoftheworld's picture
Activity Score 161

Done a few times. Don't get the luxury point here as well.

Andrej Troha's picture
Andrej Troha
Activity Score 613

Beautifully crafted expensive leather bag, maybe? Not really common with construction workers with pneumatic hammers.

schizogal's picture
Activity Score 20

Love the idea and the realization! Good concept.

certaintly's picture
Activity Score 3994

great photoshop but old concept and just boring idea

Andrej Troha's picture
Andrej Troha
Activity Score 613

Great concept and execution (nice CGI and 3D work). Conveys the message elegantly, quickly and with style, and underlines main USPs of this car.

andylefty's picture
Activity Score 4535

Doesn't particularly excite me however it communicates.

morse's picture
Activity Score 18024

Brilliant campaign. Congrats. Gold at Cannes.

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