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Line Drawing

Agency Network: 
Published/Aired: 
October 2012
Volkswagen Print Ad -  Line Drawing

Description

Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Caption

Touareg BlueMotion. Even the ad has less impact on the environment.
A small change can make a big difference. Like using 85% less ink in this magazine ad, which significantly decreases the impact of harsh toxins on the environment. Why? Because contributing towards a sustainable future is what our innovative BlueMotion Technologies were made for.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director / Art Director: Jamie Mietz
Creative Director / Copywriter: Peri van Papendorp
Illustrator: David Vickers
Art Buyer: Merle Bennett
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Highest Rated

just_saying's picture

Is this ad printed with BlueMotion Technologies, is my first thought after reading this

"Like using 85% less ink in this magazine ad, which significantly decreases the impact of harsh toxins on the environment. Why? Because contributing towards a sustainable future is what our innovative BlueMotion Technologies were made for."

WHY IS THE AD IN B&W THEN?

just_saying
Activity Score 4
Creative Director
Nike Diesel's picture

Kinda interesting, but it doesn't look very sexy IMO.

Nike Diesel
Activity Score 13630
Art Director
Ad Analyst's picture

Too complex to understand. and very remote to concept.

Ad Analyst
CACAHD's picture

Complex to understand???

CACAHD
Activity Score 2188
Art Director
Ad Analyst's picture

@CACAHD : If not copy there its totally blank.

Ad Analyst
hasalaka.th's picture

The Visual & the Headline together says it all. Why complex?

hasalaka.th
Activity Score 288
mediamax
BoBBy_js's picture

Complex?, what do you mean? message is clear enough, and it goes with VW ad style (Top: Image, Bottom: blank with copy).

BoBBy_js
Activity Score 175
Copywriter
darkknight116's picture

What's too complex to understand? Couldn't be simpler...

darkknight116
Activity Score 30
Creative Director
DesignDine's picture

Nicely crafted. Loved it.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

Victorious's picture

It might not be very sexy, but it's functional, as the ad says, environmentally friendlier and I can't hate on that!

Victorious
Activity Score 95
Photographer
Baelin's picture

All this symbolism will be lost the next time they launch a full-page, full-colour glossy ad.

Baelin
Activity Score 273
Copywriter
whitekaras's picture

Less impact, means pale and lack of colors?

whitekaras
Activity Score 115
feysal's picture

i like it its different and unexpected for a car ad

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

dearturki's picture

safe approach, that's it.

dearturki
Activity Score 311
somecopywriter's picture

Freaking amazing. If this really does even make the tiniest difference it's truly a great idea, and fits really well with the rest of the campaign.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
the_lizard_king's picture

NAH!!! VW does ample branding in India and china using excessive ink and also going for road blocks in newspapers. This ad aint changing that...

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

NatsN's picture

eh??? why even do so much then? Might as well not do the ad and waste even that little ink..

NatsN
Activity Score 164
Copywriter
Siddarth Basavaraj's picture

That's VW for you, which stumps the audience yet again.

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

certaintly's picture

boring

certaintly
Activity Score 3994
mitali prasad's picture

it;s a bit different and innovative,,,,but why is the ad in black and white?

mitali prasad
Activity Score 458
General Manager
saptohandriyanto's picture

Nice idea
However for a car ad, it still has to demonstrate the car as nicely as possible and that's not deliver very well in this BW ad.

saptohandriyanto
Activity Score 108
Planner at Red Mantra |

sapto handriyanto
Fortune Indonesia

mitali prasad's picture

why is the ad in black and white,,?

mitali prasad
Activity Score 458
General Manager
just_saying's picture

Is this ad printed with BlueMotion Technologies, is my first thought after reading this

"Like using 85% less ink in this magazine ad, which significantly decreases the impact of harsh toxins on the environment. Why? Because contributing towards a sustainable future is what our innovative BlueMotion Technologies were made for."

WHY IS THE AD IN B&W THEN?

just_saying
Activity Score 4
Creative Director
darkknight116's picture

Really? Wasn't aware there were BlueMotion printers. Damn, appreciate the simplicity of the concept...

darkknight116
Activity Score 30
Creative Director
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