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Lake

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Caption

An offroad car, not necessarily for offroad people.

Advertising Agency: DDB Berlin, Germany
Copywriters: Ricardo Wolff, Frederico Aramis
Art Directors: Gabriel Mattar, Izabella Cabral
Creative Director: Dennis May
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Chief Creative Office: Amir Kassaei
Photographer: Sven Schrader
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roman-schwienbacher.com's picture

it took me a while to get it, but still i like this one the most out of the three.

roman-schwienba...
Activity Score 1021
Photographer
Guest's picture

Help me with this one...

Guest
ackattak's picture

Buddy's using a pool skimmer to clean debris (leaves, trash, dead rodents) out of the lake before he takes a swim. I like it!

ackattak
Activity Score 396
Copywriter
phildesignart's picture

I really love this campaign. This is my my favorite by far.

phildesignart
Activity Score 252
Graphic Designer at Freelance
Guest's picture

hey, the copy under the picture is wrong, so wrong

Guest
Guest's picture

This is the best...well...the good execution. The others are so-so, not really original, not really sexy.

Guest
Guest's picture

nice one.

Guest
luispiter's picture

---
http://mimundoenotromundo.blogspot.com/

great idea that ... like is an insight

luispiter
Activity Score 2756
comunication
Guest's picture

I'll help you:

not an outdoor man cause he is cleaning an outdoor 'swimmingpool'
(he is only used to clean his swimmingpool at home)
or do you meet people that are cleaning a river or something before they take a jump into it on a daily basis???

believe me: the copy is great, so is the campaign

Bravo

Guest
ORISHAS76's picture

BUENA IDEA. SIMPLE Y DIRECTA, DE ESAS Q VA A PREMIAR CANNES ESTE AÑO!

ORISHAS76
Activity Score 344
PaMcHugh's picture

Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html

Nice campaign, I like the artificial lighting, it gives focus. Great copy also.

PaMcHugh
Activity Score 42
Photographer at Advertising Photographer Dublin Ireland |

Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html

Guest's picture

Ok, this guy is amazing!

Instead of getting wet and taking that cold dip in the outdoor water, he rather use his extendedable fishingnet to have a good look at the shells on the bottom of the river.
Why would u jump in and and dive to the bottom right?

I like this more then the people waiting in the tent for their pizza!

Guest
Guest's picture

My favourite out the three. Very funny. Clear message. Well done

Guest
psalyms's picture

i dont quite understand this, pls explain what this half naked guy has to do wth volks wagen.

psalyms
Activity Score 116
advertising |

Curiosity is also the mother of invention.
theBUKofPSALMS.

psalyms's picture

i dont quite understand this, pls explain what this half naked guy has to do wth volks wagen.

psalyms
Activity Score 116
advertising |

Curiosity is also the mother of invention.
theBUKofPSALMS.

justpassingby's picture

copy is terrible! it is too long and not witty at all

justpassingby
Activity Score 1368
Other
CurryJ's picture

Shorten it then! It's easy to bring up 'problems' without recommending solutions...

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

justpassingby's picture

..and it doesnt take two copywriters to come up with shit copy.
Sorry curry3 im not a copywriter but ill suggest something,
(BTW they even wrote off road wrong, it should either have a space or a dash, off-road)

My suggestions and im not even a copywriter.

Off road car for city slickers.

Not necessary for off roaders.

that took me 2 secs and it was already better then what they wrote.

justpassingby
Activity Score 1368
Other
Guest's picture

both of them suck...this campaign is great

Guest
Guest's picture

Stupid

Guest
Guest's picture

Very good !

Guest
thiagomanhaes's picture

It's a good campaign !
Very good insight!
And made by brazilians!
TManhães

thiagomanhaes
Activity Score 13
Art Director at F/Nazca Saatchi & Saatchi |

TManhães

rogers's picture

Absolutely brilliant! Love it!

rogers
Activity Score 45
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