Description
Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.
An offroad car, not necessarily for offroad people.
Copywriters: Ricardo Wolff, Frederico Aramis
Art Directors: Gabriel Mattar, Izabella Cabral
Creative Director: Dennis May
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Chief Creative Office: Amir Kassaei
Photographer: Sven Schrader
it took me a while to get it, but still i like this one the most out of the three.
Buddy's using a pool skimmer to clean debris (leaves, trash, dead rodents) out of the lake before he takes a swim. I like it!
I really love this campaign. This is my my favorite by far.
This is the best...well...the good execution. The others are so-so, not really original, not really sexy.
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http://mimundoenotromundo.blogspot.com/
great idea that ... like is an insight
I'll help you:
not an outdoor man cause he is cleaning an outdoor 'swimmingpool'
(he is only used to clean his swimmingpool at home)
or do you meet people that are cleaning a river or something before they take a jump into it on a daily basis???
believe me: the copy is great, so is the campaign
Bravo
BUENA IDEA. SIMPLE Y DIRECTA, DE ESAS Q VA A PREMIAR CANNES ESTE AÑO!
Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html
Nice campaign, I like the artificial lighting, it gives focus. Great copy also.
Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html
Ok, this guy is amazing!
Instead of getting wet and taking that cold dip in the outdoor water, he rather use his extendedable fishingnet to have a good look at the shells on the bottom of the river.
Why would u jump in and and dive to the bottom right?
I like this more then the people waiting in the tent for their pizza!
i dont quite understand this, pls explain what this half naked guy has to do wth volks wagen.
Curiosity is also the mother of invention.
theBUKofPSALMS.
i dont quite understand this, pls explain what this half naked guy has to do wth volks wagen.
Curiosity is also the mother of invention.
theBUKofPSALMS.
Shorten it then! It's easy to bring up 'problems' without recommending solutions...
================================================
I think; therefore I am
..and it doesnt take two copywriters to come up with shit copy.
Sorry curry3 im not a copywriter but ill suggest something,
(BTW they even wrote off road wrong, it should either have a space or a dash, off-road)
My suggestions and im not even a copywriter.
Off road car for city slickers.
Not necessary for off roaders.
that took me 2 secs and it was already better then what they wrote.
It's a good campaign !
Very good insight!
And made by brazilians!
TManhães
TManhães
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