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John

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Caption

Navigation and entertainment in one. The RNS 510 Navigation System.

Advertising Agency: DDB, Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Art Directors: Kristoffer Heilemann, Gabriel Mattar
Copywriters: Ludwig Berndl, Philip Bolland, Ricardo Wolff
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Boris's picture

Great.

Boris
Activity Score 98
Copywriter
NatalieM's picture

Yeah, these are fun. Simple. The message comes through without saying much.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

R. Rinaldi's picture

Solid

R. Rinaldi
Activity Score 686
Singapore
vinaywins's picture

New approach. Liked it.

Vinaywins
www.freewebs.com/vinaywins

vinaywins
Activity Score 138
Copywriter |

Vinaywins

Malala's picture

nice campaign.

Malala
Activity Score 295
Art Director
appie's picture

A ha. Great stuff.

appie
Activity Score 157
Copywriter
Alistair C.'s picture

wow, this is really good and funny. well done!

Alistair C.
Activity Score 692
Copywriter
Grrrr's picture

Funny, memorable campaign but shadows, SHADOWS! Bad, BAD shadows (I mean shadows, not The Shadows... and Cliff Richard). Bling, pling, bing, bling, blang, plong, pling...

Grrrr
Activity Score 1961
Illustrator
sp101's picture

I am not sure about this approach. It feels a bit cheap.

sp101
Activity Score 137
advertising
troika02's picture

hehehe. cute

troika02
Activity Score 212
Graphic Designer at Graphic Designer
andre_j's picture

the jackson one is the best. these others are a waste unless they would have a description of what the nav system is and what cars it's actually in.

andre_j
Activity Score 88
copywriter
getconnected2001's picture

Love it.........gr8!

getconnected2001
Activity Score 987
Art Director at New Delhi
kergu's picture

BRAVO!!!

kergu
Activity Score 6795
kurtberengeiger's picture

Nice idea. And no metal.

kurtberengeiger
Activity Score 7323
Copywriter
harshamenon12's picture

its totally stupid!!!!!!!!!!!!!!!!!!11

harshamenon12
Activity Score 22
MUMBAI
the pitts's picture

Nice. Fun and entertaining just like the product.

Prefer the Jacko ad.

the pitts
Activity Score 54
smarter
Grand Prix's picture

funny idea, but the look...

Grand Prix
Activity Score 37
CD
Guest's picture

Okay, this is for the more observant reader, but it really works! Got my vote!

Guest
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