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Hydrant

Campaign
Agency Network: 
Published/Aired: 
February 2011
Volkswagen Print Ad -  Hydrant

Also From This Campaign 2

Description

Weather is no obstacle anymore for New Volkswagen Touareg owners. Having 580 mm of fording depth, they will enjoy the driving at any conditions.

Print advertisement created by Kaffeine, Ukraine for Volkswagen, within the category: Automotive.

Caption

The New Touareg. 580 mm of fording depth.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director: Dima Tsapko
Copywriter: Nadya Skrynnyk
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morse's picture

This makes more sense than the bike. Why a bike?

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture

why not? is something you can find in the street...

pez
Activity Score 1804
Creative Director
gon_enelcamino's picture

Weather is no obstacle anymore for New Volkswagen Touareg owners. Having 580 mm of fording depth, they will enjoy the driving at any conditions.

Wonder if the magazine will also include an explanation or its only for us.
Apart from that, weak idea.

gon_enelcamino
Activity Score 838
Underground
dollypoppin's picture

Yea, definitely better than the bike. Fire hydrants automatically spell "street/road".

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

Fidele H's picture

depends on your country/ culture

Fidele H
Activity Score 40
Art Director at Publicis Graphics, Lebanon
Boxey's picture

So it has fording depth. Creatively show the benefit. This is too straightforward.

Boxey
Activity Score 8879
Melaleuca In-House
HappyHour's picture

I thought the bike was strapped to the roof of the car in the first one. Now I'm just confused.

HappyHour
Activity Score 2381
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