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Happy family

Agency Network: 
Published/Aired: 
November 2011
Volkswagen Print Ad -  Happy family

Description

Print advertisement created by Integral, Brazil for Volkswagen, within the category: Automotive.

Caption

New Fox. It has space for much more happiness.

Advertising Agency: Íntegra, Fortaleza, Ceará, Brazil
Creative Directors: Lauro Marcus, Paulo Fraga
Art Directors: Gesse Colares, Lauro Marcus, Malu Lima
Copywriter: Bruno Biú, Paulo Fraga
Illustrator: Gesse Colares
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CuriousPencil's picture

With 7 billion people on the planet, it's nice to see a company with a realistic way of carrying 40 or so at a time, with surfboards.

Think big VW!

CuriousPencil
Activity Score 4225
Copywriter
andylefty's picture

Space for much more happiness. I.e more things. Not well executed.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
morse's picture

Not as good as expected from VW

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hadrons's picture

cute. simple, just a reminder they exist , nothing more

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jenny ray's picture

vw ads are generally way better

jenny ray
Activity Score 52
Ad Analyst's picture

.

Ad Analyst
MarceloDZN's picture

the easier and faster way to the customer's mind is a simple idea.

MarceloDZN
Activity Score 4
Art Director
Hellas's picture
Hellas
Activity Score 1172
Student |

"I don't live in Greece, Greece lives in me..."

hoozn's picture

Does VW now promote car sharing solutions?

I got 99 ideas but this aint a good one.

hoozn
Activity Score 355
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

joaocoliveira's picture

Just remembering... This an ad for a VW dealership, not a VW ad.
Here in Brazil, AlmapBBDO is the VW's (manufacturer) agency for the national account.
They do a far better work.

joaocoliveira
Activity Score 15
Copywriter
Milan Solanki's picture

convincing

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
umitaydin's picture

Nice work.

umitaydin
Activity Score 19
Art Director at Ankara University
Andrej Troha's picture

Why are car companies try to sell us small cars as big ones? They are small, ok? No amount of lying or deceiving will make them bigger.

Andrej Troha
Activity Score 613
Cafuné Copy's picture

Copy is weak but my guess is it was lost in translation. The ad works though. Some may not realize that those dorky little stickers are ubiquitous in Brazil i.e. they resonate with the target audience.

Cafuné Copy
Activity Score 16
Copywriter
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