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Hand cuffs

Agency Network: 
Published/Aired: 
January 2011
Volkswagen Print Ad -  Hand cuffs

Description

Print advertisement created by DDB, Belgium for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Brussels, Belgium
Creative Director: Peter Aerts
Art Director: Jeroen De Jong
Copywriter: Régine Smetz
Account: Francis Lippens
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luispiter's picture

its bad... the idea is copy the other concept

luispiter
Activity Score 2756
comunication
AdBuzzer's picture

who's the target of this ad? It doesn't compel me at all.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

khronos's picture

clever visual, first thought copy, RUINED by the copy, cmon SERIOUSLY?? first look at this ad, and i chuckled, thinking this will go ahead nicely, but youve BURIED the idea by putting in that stupid copy....gwah
its a slick visual, needed slick copy

khronos
Activity Score 998
Copywriter
jayaraj's picture

boring

jayaraj
Activity Score 27
Art Director at WOC |

K Jayaraj

http://woc.in/

CuriousPencil's picture

What khronos said.

CuriousPencil
Activity Score 4225
Copywriter
Glut's picture

the next one..

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
CreativeNinja's picture

WTF?! No u didn't....

CreativeNinja
Activity Score 133
Planner
jackblack's picture

Pretty forced and weak.

jackblack
Activity Score 2357
Art Director
everartz's picture

it feels like Duh!

everartz
Activity Score 7613
Art Director |

| everartz |

Lazarus's picture

Oh no.

Lazarus
Activity Score 1536
Creative Director
the_lizard_king's picture

Superb concept but the copy is lame!!!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

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