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GPS coordinates

Agency Network: 
Published/Aired: 
November 2011
Volkswagen Print Ad -  GPS coordinates

Description

Print advertisement created by Grey, Israel for Volkswagen, within the category: Automotive.

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Yaron Izhakov
Copywriters: Geva Kochba, Idan Levy
Art Director: Yaron Izhakov
Photographer: Yaron Izhakov
Account Manager: Dani Brande
Account Supervisor: Tali Bielsky
Account Executive: Marina Cherepnin
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jackmancer2017's picture

Is this an ad for the car or it's navigation system? I sort of understand what they're trying to say, but it's not really doing it for me.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
morse's picture

I think it's a good idea, but not a good photo.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

andylefty's picture

I think I get it. Maybe. Off road destination?

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Marcupolo's picture

I agree with morse.

Marcupolo
Activity Score 206
Creative Director
restless44's picture

idea is ok, the photo is so bad!!!

restless44
Activity Score 32
Creative Director at Italy
Hadrons's picture

I like the "new language", I do agree with the above comments that it could be executed much better.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

thedesignaddict's picture

Abysmal execution. Horrible 1/2 baked idea. I hope it's fake.

thedesignaddict
Activity Score 5403
Art Director at Freelance
tiktak's picture

weak.

tiktak
Activity Score 108
talkingisfree's picture

The photo is very bad and agree with someone here: the idea is half baked. I mean, there's a thought but it's not getting transformed into an idea and nor into a clear message.

talkingisfree
Activity Score 2712
Art Director
Milan Solanki's picture

i saw a lot of car ads on navigation system these days..
this one is the best

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
sakasphoto's picture

Another execution might have been, perhaps a long shot down a dirt road in the middle of nowhere...no traffic but the Taureg? Same guy/sign different angle...more about the car. Perhaps the car in the foreground out of focus, brake lights on. Or perhaps side view looking across a dirt road at hitchhiker sitting/standing with sign and picking up bag...Taureg half out of frame brake lights on...dust billowing in opposite side of frame. Ideas. ...y'know...hindsight and all.

sakasphoto
Activity Score 6
Photographer
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