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Goat

Campaign
Agency Network: 
Published/Aired: 
June 2012
Volkswagen Print Ad -  Goat

Also From This Campaign 2

Description

Print advertisement created by McCann, Turkey for Volkswagen, within the category: Automotive.

Caption

45º hill climbing ability. Volkswagen Amarok.

Advertising Agency: McCann, Istanbul, Turkey
Chief Creative Officer: Folker Wrage
Creative Group Head: Taygun Dömbekcioglu
Sr. Art Director: Çaglar Cengiz
Copywriter: Pinar Cingöz
Retoucher: Çaglar Cengiz
Account Director: Funda Hergül
Account Manager: Isil Uygur
Account Executive: Firat Alagözlü
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Highest Rated

somecopywriter's picture

Same, same but different, I like it because it shows the exact product benefit in a memorable way.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
shubidubish's picture
shubidubish
Activity Score 73
Copywriter
morse's picture

Similar but a different concept. On your example the goat is looking up at the car. Here the 45 degree angle is emphasized.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ramat Ajala's picture

4x4 and goat... this link was done so many times.

Ramat Ajala
Activity Score 794
pierrelastname's picture

zzzzzzz

pierrelastname
Activity Score 2869
Copywriter
somecopywriter's picture

Same, same but different, I like it because it shows the exact product benefit in a memorable way.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
gadgets's picture

I don't like the link between WV and a ... goat

gadgets
Activity Score 1063
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