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Glass-half-full

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Volkswagen wanted a print campaign to recruit new employees. We figured candidates should be able to think for themselves, so our campaign attacked the thousands of Powerpoint-loving, chino-wearing corporate drones who sound like they know what they’re talking about in interviews, but whose every sentence is filled with meaningless drivel. And our attack wasn’t just verbal. The visual style too was a deliberate, tongue-in-cheek reference to the sort of cheesy Powerpoint slides beloved by these corporate sheep.

Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Caption

Free-thinkers wanted. vw.co.za/careers

Advertising Agency: Ogilvy Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan Gopalakrishnan Pather
Copywriter: Sanjiv Mistry
Illustrators: Prabashan Gopalakrishnan Pather, Sanjiv Mistry, Leigh Carp, Bryony McComb
Photographer: Barry White
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Rotzgoht's picture

Fun to read kinetic long copy. They lead me hook, line, and sinker to the end of the sentence, where I noticed a small, ironic twist; would a free thinker follow that sentence? Can I still buy their car?

Rotzgoht
Activity Score 186
MidasTouch's picture

I like the idea of using cheap windows graphism.
I don't get the text, english is not my mother tale, can somebody explain? :)

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Ron Burgundy's picture

love the copy, reminds me of Bluto's speach at the end of Animal House

Ron Burgundy
Activity Score 1630
Art Director at Southern California
UsernamePassword's picture

Well done, Sanjiv Mistry! Interesting copy. Can someone tell me why was this art-style chosen? Just curious to know.

UsernamePassword
Activity Score 16
madadman's picture

Tongue-in-cheek reference to cheesy Powerpoint slides.

madadman
Activity Score 6
ace85le's picture

I'm gasping.....

ace85le
Activity Score 3935
Marketing Manager |

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