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Giraffe

Agency Network: 
Published/Aired: 
July 2010
Volkswagen Print Ad -  Giraffe

Description

Print advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Caption

Crossfox. The compact off-road.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Caio Tezoto, Leonardo Rua
Copywriter: Renato Simões
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Highest Rated

Guest's picture

Funny !

Guest
pez's picture

Not bad...

pez
Activity Score 1804
Creative Director
tirthomitro's picture

Not Bad??!!
this is W O W stuff.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

thedesignaddict's picture

No it's not. It's OK.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Marlus Lau's picture

Very good. Almap usually rocks!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
rolling.stone's picture

great

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

CUTIEPIE's picture

HAHAHAHAHA, so cute!!! lovet

CUTIEPIE
Activity Score 347
Elmārs Ārnieks's picture

what do you like so much?

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

Zulu-1's picture

Love the giraffe... lol, good stuff this looks great.

Zulu-1
Activity Score 130
Copywriter at Ogilvy
thedesignaddict's picture

The concept is OK. The Photoshop work is not good.

thedesignaddict
Activity Score 5403
Art Director at Freelance
benihana77's picture

Heh, this is kind of funny. Not spectacular, but it works well for the brand. Nicely done.

benihana77
Activity Score 86
Graphic Designer |

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
http://benpaddockdesign.com/ihadathought/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Man in a Box's picture

Great concept, great execution... as usually happens to Almap. Very nice work.

Man in a Box
Activity Score 39
Planner at Grupo W, Mexico
rurorjuror's picture

nice picture. the same about idea.

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

Guest's picture

Long, very long legs for a giraffe. It's Almap, but it's not good.

Guest
Guest's picture

This is a very literal interpretation of an idea that's been seen with just about every off-road vehicle ad. Tyre tracks across bare and secluded landscape... W O W indeed, so original. I mean look they even managed to communicate the 'compact' aspect by slapping in a giraffe in the ad hoping the little chuckle some viewers may experience will distract them from the boring and predictable idea. C'mon guys the level needs to be raised just a little!!

Guest
Dzsoi's picture

lol I kind of agree, but that little chuckle made me friendly with this ad
I can't remember any Land Rover or any similar brand pushing the 'compact' attribute, so even this first level solution is fresh for me.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
kingzeus's picture

its ok

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

Adaddicted's picture

no WOW factor, but cool.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

Something similar has been done for Land Rover. Though this is a better execution, the concept is old.

Guest
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3279
Guest's picture

Funny !

Guest
r3dcube's picture

tickles ... would even be more funny if the giraffe actually looks down between its legs ... giving a 'how/what the ....... ?'

r3dcube
Activity Score 11
Art Director at CRUSH advertising indonesia
AssassinX's picture

Yeah that would be better!

AssassinX
Activity Score 1329
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