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Agency Network: 
Published/Aired: 
August 2008
Volkswagen Print Ad -  Front

Also From This Campaign 2

Description

Print advertisement created by DDB, United Arab Emirates for Volkswagen, within the category: Automotive.

Advertising Agency: DDB, Dubai, UAE
Creative Director / Copywriter: Rishad Lawyer
Art Director: Guilherme Pecego
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sneakyhands's picture

cars with crescents for ramadan. you lost me, but i'm guessing someone in the UAE would know a bit more about arab culture than me.

sneakyhands
Activity Score 1857
Copywriter
ars555's picture

explain pls

ars555
Activity Score 16
Art Director at Leo Burnett Mexico |

:: aRs ::

®'s picture

bad retouching im afraid.... plus a close up on one crescent would've done it.

®
Activity Score 131
Art Director
dico's picture

dont understand!

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

ssguixi's picture

quote from google

Tuesday 4th October is the first day of Ramadan.
It is a month of fasting for muslims around the globe from sunrise to sunset.
It is not only about fasting from food, its about being good, moral peace keeping people. More importantly, it is a bout a spiritual purification that comes from being deprived of the basic necessities of life in order to appreciate the blessing bestowed upon us, and to realize that there are people worse off, and that it is our duty to aid them. It can be seen as a detoxification period that trains the body and mind to hopefully be the best one we can be.

ssguixi
Activity Score 213
Art Director at Y&R
fifthbullet's picture

ssguixi, i think it's on sept if i'm not mistaken.
back to the ad, i didn't get it

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

ahpitt's picture

I think it is related to the moon. Ramadan is one month before Muslim celebrate their new year. They judge their new year day by seeing the moon whether is in full or crescent.

ahpitt
Activity Score 342
Art Director at Art Director
pierrelastname's picture

it says sorry for the bad idea !

pierrelastname
Activity Score 2869
Copywriter
stitchy's picture

u guys c the TIIDA ad last year...
this s a totally stolen idea!!!

stitchy
Activity Score 779
creative design
stitchy's picture

ramadan starts on the 1st of september, they agree on that upon seeing the moon... thats the concept...
on the other hand, YOU GUYS ARE A BUNCH OF LOSERS WITH A BIG NAME! N I HOPE IMPACT WILL SUE YOU ASS OF 4 STEALING THE IDEA AND TURNING IT 2 A LOUSY AD!!!

stitchy
Activity Score 779
creative design
Moe Al_mahayni's picture

I think this is a Ramadan Ad for Mars where they have 4 moons!!

Moe Al_mahayni
Activity Score 86
Graphic Designer at Ad Force 1 |

www.adforce1.ae

sneakyhands's picture

mars has 2, you're thinking jupiter =)

sneakyhands
Activity Score 1857
Copywriter
Moe Al_mahayni's picture

even on Jupiter it is still a bad clone of tiida ad.

Moe Al_mahayni
Activity Score 86
Graphic Designer at Ad Force 1 |

www.adforce1.ae

anthonyazzi's picture

this ad done last year for nissan TIIDA
http://adsoftheworld.com/forum/exhibition/nissan_tiida_moon

anthonyazzi
Activity Score 45
Art Director at impactBBDO
Adaddicted's picture

...and that's done better !!
"Joelapompe your attention please..."

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

daprankster's picture

The symbol of Ramadan is the crescent of the moon, the idea could be understood in muslim countries where VW is well established, though it works better for BMW and their lighs (angel eyes).

daprankster
Activity Score 422
Graphic Designer
Ice Lenny's picture

was that a cat with double vision I saw?

Ice Lenny
Activity Score 40
ZK Advertising, Nairobi
sunilcreates's picture

NOOOOOOOOOO.... Bad exicution. Why
4 Crescent? Not upto the mark.

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
mohy's picture

ithink it could be one crescent and part of the car "for ex. logo" it was be more better

mohy
Activity Score 2
Art director |

mohy

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