Framing, 3

Agency Network: 
May 2008


Print advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.


It's all a matter of framing. Volkswagen, official car of the San Sebastian Film Festival.

Advertising Agency: DDB, Barcelona, Spain
Creative Director: José María Roca de Vinyals
Art Director: Xavi Galbis
Copywriter: Marc Sanchez
Illustrators: Lucas Milà, Daniel Gonzalez
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ahpitt's picture

Film Festival = Framing?

Activity Score 342
Art Director at Art Director
R. Rinaldi's picture


R. Rinaldi
Activity Score 686
swat's picture

i don't get it. Can someone please explain?

Activity Score 355
unlimilove's picture

not sure, maybe:

"People are beautiful when they are in a VW"

|Some of my best friends are softwares|

Activity Score 57
Graphic Designer |

Some of my best friends are softwares

Garg0yle's picture

God, its so easy to get. It's for a film festival... well what do people into films really do... directors... they 'frame'. A shot taken in a certain way changes the whole perspective.

So that guy who normally looks rather whathaveyou... looks grand when seen 'framed' in a car.

Anyway, its not that great an idea.

But why dont you guys get something so easy is what I dont get?

Activity Score 144
IBD, Mumbai |


mishkaa's picture


Activity Score 296
swat's picture

Because we are not that brilliant. You are gifted Garg0yle, gifted. Your parents must be so proud of you. Lord when creating you must have thought "I am bored of creating dumb people, let me make someone smart."

Thanks Garg0yle, i am indebted. You saved the world...Garg0yle...God, and you just didn't realise it. Bravo! Keep up the good work.

Activity Score 355
NatalieM's picture

I like this. Maybe it could be better executed with real people. That would be worth looking into.

Activity Score 1685
Topolewski |


EelcoWijnands's picture

My thoughts exacly..The idea isn't bad, I just don't like the cartony figures.

Activity Score 2
Graphic Designer / Noordwijk
Rachel.Mann's picture


I love it. I like that "framing" ties into the film festival as well. Very nice.

Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Alistair C.'s picture

haha, what a nice ad. I have to agree it could have worked better with real people, but maybe there was no budget for a photosession.

why i don't like are the shadows.

Alistair C.
Activity Score 692