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Exponent

Campaign
Agency Network: 
Published/Aired: 
August 2008
Volkswagen Print Ad -  Exponent

Also From This Campaign 2

Description

Print advertisement created by DDB, Italy for Volkswagen, within the category: Automotive.

Caption

Genuine Volkswagen Accessories®

Advertising Agency: DDB, Milan, Italy
Creative Director / Copywriter: Vicky Gitto
Art Director: Massimo Valeri
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corporal_hicks's picture

Boring

corporal_hicks
Activity Score 365
Art Director
Wordnerd's picture

totally

Wordnerd
Activity Score 6692
Copywriter
esteb's picture

What's the little logo?
The "r" of copyright or the "2" of exponent?
Not clear.

esteb
Activity Score 673
art
pscs's picture

*yawn*
one of these ads overusing the company's logo.

pscs
Activity Score 440
SAC
cullers's picture

Clients like big logos! It is truth.

cullers
Activity Score 332
SCAD
Diego Jarrin's picture

another italian huevada

Diego Jarrin
Activity Score 57
Creative Director
Rotimi Wusu's picture

nice ad

Rotimi Wusu
Activity Score 8
Copy Writer
Diego Jarrin's picture

another italian huevada

Diego Jarrin
Activity Score 57
Creative Director
XTG's picture

to me it means volkswagen by volkswagen, hence the genuine accessories.

XTG
Activity Score 1355
copy
Neil Levy's picture

what does huevada mean?

Neil Levy
Activity Score 314
Copywriter |

neil levy

brain123's picture

it means like "silly stuff"

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
mark3r's picture

Whats funny about this Ad, is that the logo is off center... I really don't mind the Idea... but come on, "ALIGN"!! (I'm really bored today...)

mark3r
Activity Score 1949
Art Director at Scout
luisrivera11's picture

mmm not sooo terrible maybe

luisrivera11
Activity Score 469
COBESA / Mónica Herrera
MrStrike's picture

WTF?

MrStrike
Activity Score 2
Driftingmindz.com |

Automotive.Photoshoots >>> driftingmindz.com

efox5's picture

It's fake but kinda cool idea.

efox5
Activity Score 85
yesprabhakar's picture

Prabhakar Soma

I Like It !

yesprabhakar
Activity Score 72
neuclone's picture

Me too.

neuclone
Activity Score 88
Creative Director at Ogilvy & Mather
Muhammad Imran's picture

Perfect advertising tho...

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

fen1x's picture

little but nice ;]

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
Silver Surfer's picture

This is great. No doubt.

I'm amazed that people don't get this. It's beautifully simple. And smart.

Silver Surfer
Activity Score 28
Other
munster's picture

self absorbed...

munster
Activity Score 30
Advertising
campass's picture

Perfect !

campass
Activity Score 120
THE COPY's picture

ITALIAN VW MARKETERS AND OBVIUOSLY THE AGENCY ARE LOST.
OR WORST…
THEY THINK ARE GREAT.

TO BAD. I LOVE THE BRAND.

THE COPY
Axl's picture

Nice, but we muste have time to get it...

Axl
Activity Score 266
Paris
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