Early Warning, Trojan Horse

Agency Network: 
December 2011


The Volkswagen Side Assist is able to do something no human is capable of: it recognizes potential dangers at an early stage and helps to prevent them from happening. The safety system warns the driver of dangers in their blind spot when changing lane. In other words: it enables you to recognize danger before it happens. This principle we demonstrate in our print ads.

Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.


See things before they get dangerous.
The Volkswagen Side Assist.

Advertising Agency: DDB Tribal Group, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Creative Director: Johannes Hicks
Copywriter: Rachel Hutchinson
Art Director: Jack Christensen
Illustrator: Sebastian Hudert
Account Managers: Jan Isterling, Silke Lagodny
Log in or register to post comments
andylefty's picture

Bland art direction. Idea is alright.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Andrej's picture

Absolute trainwreck.

Activity Score 656
mitali prasad's picture

i ddin't get the ad...what's volkswagen's conenction to a wooden horse.?

mitali prasad
Activity Score 458
General Manager
shahidali's picture

Ha ha the expression of 'How cool'. Seems like there's a modern version of Iliad.
Well, superb copy based series. VW makes a point.

Activity Score 4069
Dhaka, Bangladesh |


Featured Content

Latest Collections