Early Warning, Trojan Horse

Agency Network: 
December 2011

The Volkswagen Side Assist is able to do something no human is capable of: it recognizes potential dangers at an early stage and helps to prevent them from happening. The safety system warns the driver of dangers in their blind spot when changing lane. In other words: it enables you to recognize danger before it happens. This principle we demonstrate in our print ads.

Print advertisment created by DDB, Germany for Volkswagen, within the category: Automotive.

See things before they get dangerous.
The Volkswagen Side Assist.

Advertising Agency: DDB Tribal Group, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Creative Director: Johannes Hicks
Copywriter: Rachel Hutchinson
Art Director: Jack Christensen
Illustrator: Sebastian Hudert
Account Managers: Jan Isterling, Silke Lagodny

Comments (4)

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andylefty's picture
Activity Score 4535

Bland art direction. Idea is alright.

Andrej's picture
Activity Score 656

Absolute trainwreck.

mitali prasad's picture
mitali prasad
Activity Score 458

i ddin't get the ad...what's volkswagen's conenction to a wooden horse.?

shahidali's picture
Activity Score 4069

Ha ha the expression of 'How cool'. Seems like there's a modern version of Iliad.
Well, superb copy based series. VW makes a point.