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Early Warning, Hannibal Lecter

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

The Volkswagen Side Assist is able to do something no human is capable of: it recognizes potential dangers at an early stage and helps to prevent them from happening. The safety system warns the driver of dangers in their blind spot when changing lane. In other words: it enables you to recognize danger before it happens. This principle we demonstrate in our print ads.

Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Caption

See things before they get dangerous.
The Volkswagen Side Assist.

Advertising Agency: DDB Tribal Group, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Creative Director: Johannes Hicks
Copywriter: Rachel Hutchinson
Art Director: Jack Christensen
Illustrator: Sebastian Hudert
Account Managers: Jan Isterling, Silke Lagodny
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Highest Rated

andylefty's picture

Is the campaign pretty old.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
andylefty's picture

Is the campaign pretty old.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

creepy

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture

This just doesn't feel right for the brand or the message.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

otakbelakang's picture

hahahha... so funny

otakbelakang
Activity Score 6
Art Director at infinity brand communications
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