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Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by DDB, Hungary for Volkswagen, within the category: Automotive.

Caption

The same amount of fuel feels more.
The new Caddy Maxi.
Just 4.9 l consumption per 100 km.

Advertising Agency: DDB Budapest, Hungary
Creative Director: Péter Tordai
Group Heads: László Hevesi, Rodrigo Fernandes
Copywriters: László Hevesi, Giovanni Pintaude
Art directors: Rodrigo Fernandes, Carlos Ramas
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talkingisfree's picture

Nice one!

talkingisfree
Activity Score 2712
Art Director
jackmancer2017's picture

Yes lovely ;p I think people will recognise this pretty fast. It's like those annoying banners "Which line is longer?"

jackmancer2017
dadada's picture

optical illusion doesn't work for delivering such message (low consumption), for the simple reason that it's illusion and not reality.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

I think it still works, because if you have a low consumption car it does feel like you always have more gas in the tank.

Guest
dadada's picture

this ad is selling the low consumption benefit to people who didn't have it yet, it must be convincing, and playing with illusion with this benefit in this way doesn't work for me. With the charge load and the comfort "distance" it work much better.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

I think this one is the nicest association: big consumption with big engine: you feel that you hardly have any petrol. Low consumption with a small and powerful engine: you feel that its way more, as you can get way more far with the same (always). Its so simple and nice...

Guest
Guest's picture

The same amount of fuel in this engine really "does" more...

Guest
morse's picture

This one is the strongest in the campaign.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

evikRAM's picture

Great !!!

evikRAM
Activity Score 349
Administrative |

!! जय श्रीराम !!

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