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Deer

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by DDB, India for Volkswagen, within the category: Automotive.

Caption

Bi-Xenon headlights standard on every Passat

Advertising Agency: Mudra DDB Group, Mumbai, India
Creative Directors: KB Vinod, Deepak Singh
Art Director: Deepak Singh
Copywriter: KB Vinod
Photographer: Tim Flach
Studio: Peter Bailey
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pierrelastname's picture

I like

pierrelastname
Activity Score 2869
Copywriter
Guest's picture

very nice!

Guest
Guest's picture

If the Bi-xenon headlights are supposed to be good (i.e. light up any damn thing that gets in the way), why are the animals wearing reflective dresses?

Guest
brookjohnston's picture

Well it's metaphor for making them easy to see

brookjohnston
Activity Score 296
St. Lawrence College
Guest's picture

My bad, yes.

Guest
Guest's picture

it's a way to show the benefit, a comic and funny one… we call it analogy

Guest
keithstoeckeler's picture

Really like these.

keithstoeckeler
Activity Score 425
himanshu prabhakar's picture

proud india!!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Guest's picture

Proud India? What is wrong with you?
You don't need Bi-xenon lights to know these ads are ripped off...
Before you pat yourself...just remember you're taking credibility for someone else's idea and hard work.

Guest
chanderjoshi's picture

Great!! Love it.

chanderjoshi
Activity Score 153
Other at Essence Communications
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