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Dead Angle Truck, 3

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Print advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Caption

Surprising, what can fit into the dead angle. Volkswagen Side Assist.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Chief Executive Officer: Reinhard Patzschke
Group Creative Director: Timm Weber
Creative Directors: Christoph Stricker, Tobias Heinze
Art Director: Matthias Preuß
Copywriter: Fabian Königer
Photographer: Tom Grammerstorf
Account Managers: Jasmin Schwarzinger, Gilles Scheuren
Group Account Manager: Jan Isterling
Art Buying: Indra Hohns
Post-Production: Holger Egbers
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dsklan's picture

???!!!

dsklan
Activity Score 1926
Art Director at homeshop
morse's picture

That's really nice! Reminds me of the campaign with the short trucks promoting acceleration.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MindDrift's picture

What's a dead angle?

MindDrift
Activity Score 1170
Graphic Designer
CommandZ's picture

Not sure what the dead angle is either.

CommandZ
Activity Score 2498
Creative Director
Spanky's picture

My guess is "dead angle" is a literal, but bad translation for the German version of "blind spot."

Spanky
Activity Score 4899
Other
CommandZ's picture

Thank you Spanky. Makes perfect sense now.

CommandZ
Activity Score 2498
Creative Director
Pelzenstein's picture
Pelzenstein
Activity Score 2
kleenex's picture

Solid concept.

kleenex
Activity Score 51078
Web Designer/Developer
Andrej Troha's picture

Like! A lot!

Andrej Troha
Activity Score 613
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