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Cyclists

Campaign
Agency Network: 
Published/Aired: 
June 2012

Description

Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Caption

Brake Assist. Available in selected Volkswagens.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Chris Gotz
Art Director: Justin Enderstein
Copywriters: Cuanan Cronwright, Anthony Walton
Agency Producer: Merle Bennett
Photographer: David Prior
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Highest Rated

beckspuppy's picture

Although this campaign cant make me buy a volkwagen...:(

beckspuppy
Activity Score 87
Makerere University
kalpesh78's picture

brake lights on but no smoke or screech marks. doesn't look real. looks like a car is just standing there.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

beckspuppy's picture

Braking does not necessary have to include tyre screech marks. :)

beckspuppy
Activity Score 87
Makerere University
beckspuppy's picture

Although this campaign cant make me buy a volkwagen...:(

beckspuppy
Activity Score 87
Makerere University
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