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Crystal

Campaign
Agency Network: 
Published/Aired: 
July 2010
Volkswagen Print Ad -  Crystal

Also From This Campaign 2

Description

Print advertisement created by DDB, Italy for Volkswagen, within the category: Automotive.

Caption

Improved grip in winter.
Volkswagen snow tires service.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account: Davide Bergna
Art Buyer: Michela Braganti
Photographer and Postproduction: Dock 75
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Highest Rated

Guest's picture

Quindi il fiocco a cosa è attaccato? All'aria?

E' una campagna sbagliata. Punto.

Avete voluto fare uno più uno (inverno più aderenza) ed è venuto fuori tre.

Punto.

Guest
dsklan's picture

snow sticks better to the front window? does not work!

dsklan
Activity Score 1926
Art Director at homeshop
cpaige88's picture

Agreed.

cpaige88
Activity Score 170
Webster University
Guest's picture

It's very simple.
DDB good work.

Guest
Guest's picture

For me it's interesting really.
A good intuition and a good production.
I like when advertising is simple.

Guest
Guest's picture

I like it!

Guest
Guest's picture

DDB makes good works for Volkswagen.
This campaign is nice because the idea is simple and clear.
Brilliant visual expression.

Guest
esteb's picture

Very confused.
Don't get the idea.

esteb
Activity Score 673
art
Guest's picture

Quello che volevate dire: pneumatici che aderiscono bene alla neve.
Quello che questo visual dice: neve che aderisce bene sul finestrino (impedendo la visibilità e facendo schiantare la macchina).

Guest
Davai's picture

Stop complimenting your own work or your friend's work.

Davai
Activity Score 618
Copywriter
Guest's picture

Nice

Guest
Guest's picture

nice visual, but wrong inside. snow should not stick on tires, windows or what ever...

Guest
Yarp's picture

Definitely a disconnect between copy and visual here for me. I agree that the visual is very, very nice, and even thought provoking, but the thought is wrong. What I get here is that "winter/snow sticks/grips to something," not improved tire grip. Suction cups on the tire would support the copy, but that's been done I think.

Yarp
Activity Score 385
Copywriter at Freelance
Guest's picture

Not agree absolutely!!!
The message is clear if the tyre meets the snow and if the snow meets the tyre.
There is gripping ability in both ways.
This solution is nice, more interesting.
...when the tyre will meet the snow there will be a perfect union.
I understand this.
Good campaign. Good idea.

Guest
Guest's picture

Come si fa a non riconoscere una obiettiva chiarezza del messaggio.
Come si fa a vederci il finestrino, come si fa
a parlare di incidenti ecc ecc...
Non scherziamo. Ragioniamo invece di inventare per forza un commento negativo.
Questa è una bella metafora.
Rappresentare visivamente che è la neve ad avere il potere di aderenza ad un pneumatico è ancora
più forte. A me piace. Non sbancherà sui tavoli delle giurie di Cannes ma fa la sua bella figura.
Complimenti comunque.

Guest
Guest's picture

Quindi il fiocco a cosa è attaccato? All'aria?

E' una campagna sbagliata. Punto.

Avete voluto fare uno più uno (inverno più aderenza) ed è venuto fuori tre.

Punto.

Guest
gioborde's picture

complicated

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Pombooie's picture

The ad looks great. The image of a snowflake with a sucker cup is exquisite! However the logic of the ad is flawed in that quite simple one doesn't want snow to have improved grip! A major problem for a piece of communication!

Pombooie
Activity Score 407
makelogobigger's picture

this IS nice. its a pretty good idea

makelogobigger
Activity Score 470
Copywriter
makelogobigger's picture

yeah. i agree with Pombooie too. "However the logic of the ad is flawed in that quite simple one doesn't want snow to have improved grip"

makelogobigger
Activity Score 470
Copywriter
tytpol's picture

eh.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Guest's picture

Bad as hell.

Guest
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3279
Guest's picture

bad art direction

Guest
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